Like it or not, we live in a Google Ruled world when it comes to selling information online.
When people consider hiring you for your business or service, 99 times out of 100 they are going to google you. If you have no data online that connects you with your expertise, they will pass you by.
Think about it. Let’s say you want to find a photographer for your wedding. You meet a photographer at a party and he seems nice. You go home and google him and there are several entries with examples of his work and testimonials, doesn’t that make you more likely to consider his service?
What if there was not one single website with his work posted. Would you hire him?
What do your prospects find when they google YOU?
Blogs are priceless marketing tools but all blogs are not created equal. You have something to say about a topic you are passionate about and you want to make money online. Yay! So what style blogger do you fancy yourself to be?
Style of blogging?
Yes. You have to decide what you want your blog to accomplish. Here are your blog style choices:
1. Journaling Blog Style: This is the most common blogging style. In this style, the blogger opines about life from her perspective. The posts are random ramblings about what is going on in the writer’s life. The agenda for these blogs vary.
One friend of mine has an anonymous blog where she writes about her battles with obesity. She rants and raves and clears her mind. She doesn’t care if anyone sees it or responds. Because all blogs are connected through the internet, random readers find her blog and comment occasionally, but she doesn’t want to create a community.
2. Essay Blog Style: This is also a common blogging style. Historical, travel, political and social commentators frequently write in this academic style. These posts tend to be heady and sophisticated. Typically the blogger fancies himself a “true writer” and the rules of grammar and language usage dictate the blog content.
Essay bloggers love the instant publish capability of their blogs. Some are in the process of publishing their books in the “real world” and the interminable waiting of traditional publishing frustrates them to no end. Their blog is like an extension of their book and that satisfies them.
3. Shared Hobby Blog Style: We all love this style of blogging. Fashion blogs and cooking blogs are good examples of this style. The blogger is passionate about sharing their passion and that is what they do, some on a daily basis.
In the movie Julia and Julia, there is a classic example of this style. The author went on a cooking journey through Julia Child’s cookbook with the plan of reporting on her growth as a french chef. While the happily ever after of her blog leading to a book and then movie starring Meryl Streep was no doubt thrilling. Her original intent was just to share her hobby.