Creative & Environmentalist On A Mission
By Susan Newman. Posted on .
Someone once told me, "Lower your expectations of others and you'll be a much happier person."
Well that may be true, but it's not part of my makeup. I'm forever hopeful that others will care about and act on the things that I care about.
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We all have missions we're on and have something we wish to share with others. I thought I'd share with you some of what I'm doing to change the world... at least what I hope to change.
All of my life I have been an animal lover and environmentalist, wondering why people litter, are wasteful and just don't seem to care that we all live on this planet together. Once I heard that frogs and other amphibians were disappearing, I knew I had to start a movement and get people, especially children involved. If we can reach children worldwide, amphibians will have a better chance of survival.
Frogs Are Green was founded in May 2009 and in two years we have seen tremendous growth. We report about what's happening through our blog, we create eco-friendly products, and we have yearly contests. Our frog photo contests drew 60+ entries and our kids' art contest drew 520 entries from 20 countries around the world.
As a brand identity designer helping start-ups and established companies brand or rebrand their look and feel is such a passion of mine. I decided this past spring that featuring others and how they became successful would help business owners learn from others and help the businesses who are featured by giving them greater visbility. It's a great way to express how important establishing a "brand" is.
So, I started a brand interview series on my blog and have interviewed 41 creatives and/or entreprenuers so far and I publish a new interview each monday. (If you'd like to be featured, just write to me.)
This Fall I launched a new mission to help creatives be more business savvy. We have all heard the term "starving artist" and it's because creatives spend most of their time focused on their work, and then don't know how to get noticed, make sales, get publicity, build a website (that's effective and flexible) and so much more.
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Every Tuesday provided an expert guest on Marketing, Public Relations, Sales Challenges, Social Media, Building a Website and e-commerce, Branding (of course), Limited Edition vs One-of-a-Kind Products, & Repurposing and Syndicating your Content.
It was challenging to provide so much each week, but was so worth it. Broadcast Louder keeps gaining interest as the word spreads through social media and posting on the blog and I'm now looking at ideas for next spring on greening your products and or business, how to feng shui your studio or office, learning and using videography and more... (let me know if you have ideas for what your business needs help with.)
