Pleasure is often thought about as being selfish, greedy, or hedonistic. We believe in making Pleasure a Priority. Pleasure does not just happen to us - we must actively choose to cultivate pleasure in our individual lives and in our relationships.
Pleasure is healthy, makes us feel happier, more alive, and gives us energy to fuel our days. We believe that being fulfilled with pleasure makes us better partners, parents, friends and coworkers.
And, we believe Pleasure can SAVE your life. Literally. Here are 10 reasons why:
#10 - The autonomic nervous system controls the heart, the smooth muscles around your organs, and your glands. There are two modes - Sympathetic and Parasympathetic - Stress and Pleasure. Many adults stay stuck in the stress mode, which has devastating impact on your health. Experiencing pleasure counteracts the impact of stress and gives your body the chance to heal.
#9 - Pleasure is essential for your heart health. Pleasure activates the parasympathetic nervous system, which calms the heart rate, lowers blood pressure and stimulates production of healthy hormones that are highly beneficial to heart health.
#8 - Every experience of pleasure activates your immune system, providing a measurable and enduring boost to your body's natural defenses. A single moment of pleasure can boost your immune response for up to 6 hours.
#7 - Pleasurable touch alleviates depression. If you are feeling depressed, and are touched or cuddled, your blood chemistry can change in as little as one millionth of a second - the brain instantly responds to pleasurable touch with a flood of endorphins. Studies have shown that many chronically depressed people are also touch starved.
#6 - Experiencing pleasure makes you feel loved. Feeling loved and emotionally secure is essential for the overall health of mammals. Study after study shows that emotional bonds and physical contact allow mammals to thrive. Studies with infants have shown that touch and love are biological needs on par with food and water. Adults also need touch to thrive - try exchaning more couples massage at home and notice the profound difference it can make in your life!
#5 - The first five ways pleasure can save your life are all about the physical health benefits of pleasure. These health benefits should not be underestimated - more and more medical studies are confirming that pleasure, relaxation and love may be the best cure for what ails us. But we all know that quality of life is measured by much more than physical health. Pleasure is what makes our lives worth living, giving us a sense of purpose and direction. Pleasure can be a strong motivator for altruism and generosity.