Here’s the full question that arrived in my inbox:
“I came from a background that doesn’t value the gifts that I have developed. How can I learn to value my spiritual, creative and emotional gifts enough to feel that they are worth being paid for? If I don’t value them and see them as marketable, who will?”
Here’s what I say a thousand times to clients: how you vote on your value from one hour to the next is not reliable or even useful.
You don’t want to set your prices based on your mood or self esteem on a particular day.
What do your spiritual, creative and emotional talents do for someone else? What are the RESULTS your customers get? The value of your gifts is infinite, but people pay for results they can measure in their own life.
As soon as you get that distinction in your bones, marketing will become EASY. Because it’s not about you and your self-perception: it’s all about your client.
I really want all the coaches, consultants, healers, artists, and spiritual entrepreneurs to pay attention here. We fall so deeply in love with our widget–our coaching or healing modality, our art, our product or service–that our poor clients get left out of the conversation!
Here’s an easy way to measure whether something is marketable: if you could give a client the same result or experience in a pill instead, what would they get from that pill?
* More money?
* More confidence?
* More love?
* More success?
* More health?
* More self-expression?
* More happiness?
Which result do you deliver that your audience wants the MOST? (Notice I just put your customers in charge of what you sell?) Because if you’re like most of us, your gifts will deliver more than one result. But IF YOU WANT TO SELL WELL, become known as an expert, and NOT confuse your audience, you’ll FOCUS ON JUST ONE. That’s why I market money. People hire me for money, and then I get to deliver the other stuff too.