Running a successful business in our current economic climate takes more than just an excellent product or service. If you're a business owner, one of the most important New Year's Resolutions you can make is to run your business with greater "Emotional Intelligence" (EI). EI is a term popularized by Psychologist Daniel Goleman who defines it as "...the capacity for recognizing our own feelings and those of others, for motivating ourselves and for managing emotions well in ourselves and our relationships." 7 Ways To Keep Your Motivation
The notion that using our emotions intelligently could have an impact on the bottom line is relatively new. According to The Institute for Health and Human Potential, research tracking over 160 high performance individuals across a wide variety of industries revealed that EI was two times more important in creating excellence than are intellect and expertise alone. In fact, the use of EI in business significantly impacts return on sales, revenue growth and overall profitability.
Let me cut to the chase; here are some simple emotionally intelligent steps you can take in 2012 to set your business apart from those of your competitors:
- Run on time: Show up early for all client meetings and if you are unavoidably detained, apologize. Meet all delivery dates early and if you are unable to meet them as promised, apologize and offer your client a discount on your service or product as a show of good faith.
- Be organized and prepared for all meetings: This tells your client that you value and respect them and appreciate their business.
- Demonstrate warmth: Through your words, tone of voice and actions, show your clients that you value your relationship with them as people, over and above your business relationship.
- Be empathetic: Take your clients feelings and circumstances into consideration by making decisions that work these into your business solutions. Study: Empathic Men Are Better Lovers
- Put principles above profit: Be flexible and willing to compromise in order to meet your client's needs. At the same time, be unwilling to sacrifice your core values...even in the face of a great business opportunity. This tells your client that they can always trust you to do the right thing by them.
- Lead with a sense of humor: Let your client know that you take your service or product seriously, but not yourself. Be willing to find humor in situations, especially when they aren't going according to plan.
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