It isn't easy being a Cougar these days. First an article came out that women who marry younger men have a shorter life expectancy, then the producer of the hit show “Cougar Town” decided he wants to change the name of the show and now Google is changing the classification of the Cougar term to “adult.”
This means that Cougar dating websites where older women can meet younger men will no longer be able to advertise on the Google custom-content network.
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Claudia Opdenkelder, founder of CougarLife.com says she was recently informed by Google that it is classifying ads promoting the concept of "Cougar dating" as unsafe for family audiences. Opdenkelder goes on to say she doesn't understand why ads that seem more provocative than those for Cougar Life are acceptable. "We just want to be treated the same way as all the others, and the discrimination against the word 'Cougar' makes it even worse. It makes us Cougar women feel like dirty perverts.”
According to news site Globalnational.com, Google spokeswoman Wendy Rozeluk said, "Anything that's considered non-family safe will not run on the Google content network at this point."
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I have been an advocate of Cougar dating since 2005. I can unequivocally tell you it’s not just about sex. There are many happy Cougar couples who would be absolutely miserable dating or being married to people their own age. It will now be more difficult for older women and younger men to find each other online.
China censored Google and now Google is censoring Cougars. Today it’s Cougars, tomorrow it could be you.