As the New Year approaches, there has been a flood of advertisements for every known weight loss program under the sun, with all the usual promises. What is apparent this year is that the use of a celebrity spokesperson continues to grow in popularity. I've counted a dozen celebrities including Janet Jackson, Mariah Carey, Jessica Simpson, Carrie Fisher, Jennifer Hudson and Kirstie Alley (she was reportedly fired from Jenny Craig for gaining weight back but now has her own organic weight loss product line) popping up all over the TV, internet and magazines in the last 6 days alone. So do these celebrities know something about weight loss that the average person doesn’t?
Advertising firms know that use of a celebrity spokesperson for a weight loss program gets big attention. Celebrity endorsement creates a false sense of reality (it’s called suspension of disbelief in the movies.) The message in regards to weight loss-“Buy my product, you’ll be skinny for life, oh-and you’ll be rich and famous like me.” In this “Reality TV” society we live in, kids would rather be famous than smart or talented and all too often, the parents join them in believing peace and happiness can be found outside themselves.
What’s worse is that these “diet” programs are based on depriving your body proper nourishment-not the least bit on health. Denying your body the food it needs to function can actually cause damage to metabolism or hormone/chemical balance and result in great disappointment that sends the average person spiraling back to a heavier weight than when they started. See how vulnerable you are to this break down.
What are the top 5 problems I see with diet programs?
1) Any diet based in calorie restriction is extremely difficult to sustain over time. Sooner or later, almost everyone falls off the program and gains back some if not all of the weight lost. The celebrities are proof of that. Notice how quickly a spokesperson can be replaced by a new face? The bad news for the celeb that starts to gain weight back is that they also lose a lucrative endorsement deal.
2) Pre-packaged meals and meal replacement products are chock full of preservatives and chemicals. These foreign substances are not recognized by your body as food and cause the brain to send mixed messages to all systems of the body including disrupting the “I’m hungry” and “I’m full” hormones. See if this is happening to you.
3) Diet programs are not based on eating nutrient-dense foods. Our bodies need ALL of the macro-nutrients (protein, carbs and fats) and an array of micro-nutrients. These are only available in fresh, real, whole foods. Eating (so called) food that is lacking in nutrients will not fill you up, and worse yet affects Neurotransmitter production leaving you stressed, depressed, addicted and over-weight.
4) Mass diet programs and product are one-size-fits all. Humans are not. These programs do not account for individual bio-chemistry which includes age, ethnicity, blood type, sex and lifestyle variable.