8. Better Blogger Guide. YourTango Experts receive a free eBook called the Better Blogger Guide that will assist with the art of online writing. We often cover topics more in-depth from the Better Blogger Guide during our weekly office hours call.
9. Directory and rolodex. YourTango Experts are listed in our directory and rolodex. The YourTango Experts Directory is used primarily by our readers and is searchable by location and area of expertise. The YourTango Experts Rolodex is primarily used by for media contacts such as local and national news programs, Anderson Cooper Show, PBS, and more when they look to YourTango for Experts on certain topics.
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10. Local placement on Google Maps. YourTango Experts are also being assisted with gaining exposure locally through local placement on Google Maps. When someone searches for a therapist in Orlando, Florida the YourTango Expert who is a therapist in Orlando, Florida would appear on the map.
If you are an MFT, Psychologist, counselor, author, or other expert in your field who is looking to gain exposure, traffic to your website, and new clients … let YourTango help you expand your circle of influence and put you on the map! Would you like further assistance or do you have questions about joining YourTango? Feel free to schedule an appointment on my Calendar for us to chat.
I don't know about you, but when I attended graduate school, we weren't exactly taught the ins and outs of business. My business training consisted of one Business Basics class where we learned how to write a business plan. This was definitely helpful in getting me started, but where were we supposed to go from there? Yes, I too chose this profession to help people, and even during that Business Basics course I never thought I would be writing about business, branding and marketing. I have come to this conclusion though, if we are to help people, don’t they need to be able to be able to FIND our services?
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What's next? Watch for my upcoming series of articles entitled, What Grad School Didn’t Teach Us ... Here we will take a more in-depth look at the business of therapy; ethical business practices and the various Code of Ethics for MFTs, counselors, and psychologists; marketing (it doesn't have to be a four-letter word); social media (Facebook reframed); websites; SEO; newsletters, branding, & more!