10 Tips To Build A Successful Coaching Practice

By

10 Tips To Build A Successful Coaching Practice
Many counselors are also offering coaching and now need coaching certification.

Counselors who are NBB certifed now must have a Board Certified Coaching credential from the Center for Credentialing and Education if they are offering coaching services. So far, there are 29 founding member coach programs for you to choose from. How a counselor decides which one is best depends on many things. One of the things that sets the Academy of Choice apart from other coaching programs is its focus on helping you build your coaching practice. You will complete a module on building your practice that will help you get started. What follows is an outline of what you will learn in their program.

1. Narrow your Target Market

 

One of the biggest mistakes coaches make is thinking they can provide services to everyone. When you become a coach and market yourself online, what’s most important is to become a specialist. You want all your marketing to speak to your narrow target market. You could be a parenting coach, but that is far too broad. You could become a parenting coach, specializing in helping single mothers raise teenage sons. That’s a little more specific. You will be most successful when you have personal experience in overcoming the problems of the target market you serve. It will increase your credibility.

2. Create a Website

If you are going to reach a global audience, you must have a website. Some people create “websites” at MySpace or Facebook. This can work for some markets but it is still necessary for successful coaches to have a legitimate website. Our business coach can show you how to set up your own Wordpress website that will act as your main marketing tool and showcase your services.

3. Search Engine Optimization

Building a website is only part of the equation. Websites are not like Kevin Kostner’s Field of Dreams. Just because you build it, doesn’t mean clients will come. They have to be able to find you. The way they find you is by beefing up your search engine optimization. There are techniques you can use to make your website search engine friendly. Our business coach will teach you about keywords and how to use them strategically to cause your website to come up high in the rankings for your particular niche.

4. Building Your Email List

Any online business person will tell you their most prized asset is their list. When you build your website, you will want to begin collecting names of visitors to your site. These are your potential customers. You will need a way to collect their email addresses and create an offer that the casual browser will not be able to resist so they will want to give you their name and email address. You will be creating a free product to give away that doesn’t cost you anything to give, but that will be of high perceived value by your perspective clients.

5. Publishing a Newsletter

This article was originally published at . Reprinted with permission.
Article contributed by
Advanced Member

Kim Olver

Speaker/Presenter

Kim Olver, LCPC, has been featured in Whole Living, Women's World, Fitness Magazine and Counseling Today and is the best-selling, award winning author of Secrets of Happy Couples: Loving Yourself, Your Partner, and Your Life.

Connect with Kim by signing up for her FREE InsideOut Relationship Advice Newsletter and receive a FREE recording about our Life Changing Process, InsideOut Empowerment and have access to FREE relationship assessments.

Check out new products that might be for you in my Webstore

Location: Country Club Hills (Chicago), IL
Credentials: LCPC, MS, NCC
Specialties: Communication Problems, Couples/Marital Issues, Empowering Women
Other Articles/News by Kim Olver:

How To Be Happy: It's An InsideOut Job

By

The reason most people feel unhappy is that they are in search of this illusive happiness that is somehow found outside of them in things they acquire, people they want and experiences they have. While these things can bring temporary pleasure, if you are seeking true happiness, it’s an InsideOut job. See the seven steps on how to be happy and ... Read more

The Cheerios Commercial: Is Interracial Marriage Still Taboo?

By

As a person who has been in an interracial relationship, I was so encouraged to see the newest Cheerios commercial star a Caucasian mother, an African American father and their adorable biracial little girl. When the media begins to depict different types of families, the public may be exposed to difference in a way they wouldn't otherwise and exposure can ... Read more

Why You Should Never 'Reward' Your Boyfriend With Sex

By

According to The Daily Mail, new research says that two-thirds of British women admit using sex to reward their partner for good behavior, with helping around the home being the most common reason they reward their partners in the bedroom. For generations and generations, men and women have been attempting to control each others' behavior. We ... Read more

See More

 
PARTNER POSTS