Counselors who are NBB certifed now must have a Board Certified Coaching credential from the Center for Credentialing and Education if they are offering coaching services. So far, there are 29 founding member coach programs for you to choose from. How a counselor decides which one is best depends on many things. One of the things that sets the Academy of Choice apart from other coaching programs is its focus on helping you build your coaching practice. You will complete a module on building your practice that will help you get started. What follows is an outline of what you will learn in their program.
1. Narrow your Target Market
One of the biggest mistakes coaches make is thinking they can provide services to everyone. When you become a coach and market yourself online, what’s most important is to become a specialist. You want all your marketing to speak to your narrow target market. You could be a parenting coach, but that is far too broad. You could become a parenting coach, specializing in helping single mothers raise teenage sons. That’s a little more specific. You will be most successful when you have personal experience in overcoming the problems of the target market you serve. It will increase your credibility.
2. Create a Website
If you are going to reach a global audience, you must have a website. Some people create “websites” at MySpace or Facebook. This can work for some markets but it is still necessary for successful coaches to have a legitimate website. Our business coach can show you how to set up your own Wordpress website that will act as your main marketing tool and showcase your services.
3. Search Engine Optimization
Building a website is only part of the equation. Websites are not like Kevin Kostner’s Field of Dreams. Just because you build it, doesn’t mean clients will come. They have to be able to find you. The way they find you is by beefing up your search engine optimization. There are techniques you can use to make your website search engine friendly. Our business coach will teach you about keywords and how to use them strategically to cause your website to come up high in the rankings for your particular niche.
4. Building Your Email List
Any online business person will tell you their most prized asset is their list. When you build your website, you will want to begin collecting names of visitors to your site. These are your potential customers. You will need a way to collect their email addresses and create an offer that the casual browser will not be able to resist so they will want to give you their name and email address. You will be creating a free product to give away that doesn’t cost you anything to give, but that will be of high perceived value by your perspective clients.
5. Publishing a Newsletter