Renee started using social media to market the BSPI and was able to get the Playboy Radio Channel interested. As a result of her incredible efforts, I was interviewed by Tiffany Granath the day the website was launched. Within hours of that radio spot the number of visitors to our website increased by hundreds. By the end of the first week of being launched on June 10, 2009 – 1,000 people had taken the BSPI. My goal is to reach an unprecedented 100,000 from peoples all over the world. To date, over 3,000 people have taken the survey and the numbers grow daily. I continue to participate in radio shows throughout the country, and am in talks with various newspapers and magazine. I am also expanding traffic to my Facebook and Twitter site @DrJohnB to connect with more people involved in the sexual community, with relationships, and intimacy.
Some of the patterns that have emerged include the following:
• To date, more men have taken the BSPI [60% vs 40%]
• Women are more likely to be satisfied in their sexual relationships with 3 out of every 4 women reporting satisfaction
• Women as well as men prefer to be the Dominant partner – meaning that they like to initiate sex with their partner and both prefer an adventurous approach to their sexual activities.
What have you seen in the data? What trends have you noticed? What about differences based on gender, sexual orientation, age, race, etc.?
Some of the trends that are starting to emerge indicate that when men are reporting not being satisfied, it is because they have not been able to connect physically while women report the lack of an emotional connection. When it comes to sexual activity most people regardless of gender want to take an active role in initiating. One surprising trend is that does not seem to be any major differences in overall preferences when looking over the various ages, which may lead one to believe that our sexual preferences do not change all that much over time. Men tend to spike around three distinct sets of preferences while women spiked around six sets, leading one to think that women are able to encompass broader roles sexually while men tend to limit themselves. There is not enough data to report on race at this time as most of the data to data is from Caucasians. As the data pool grows the trends will become more evident.
I have started to analyze individual questions where there is a significant difference between men and women and have found it to be very interesting.
Prefer lights on vs. lights off M- 76% W- 36% – What does this say about a woman’s self esteem?
Prefer Romantic partners vs. express excitement through touch M- 18% W- 45% – Are men missing something here?
Always have fun in sex vs. sometimes get bored M-67% W-53% – Why are almost half of the women bored with sex?
Prefer to masturbate vs. initiate sex on partner M- 60% W-47% – Why do so many of us prefer to masturbate?
How have your results informed your professional practice? How do you think other people could use your results?
I use the instrument in my clinical practice. After explaining the instrument, I ask my clients to guess what they know about their own sexuality. Some people have guessed wrong and then when reviewing the results have had an ‘aha’ moment claiming that it makes sense to understand it that way. When I use it on couples, it is surprising just how little partners really know about each other.