Frind seems to be wanting for POF to shed it’s image as a hookup site and attract users with more standard dating intents, which is honorable. As a businessman, Frind has full right to run his company according to his vision. As a business decision, the results are yet to be seen. Will less people utilize Plenty of Fish for their hookups?
If that’s the case, then those who are looking for a little extra something from their online dating will just have to start taking their fake profiles back to mr. craigslist.