The Effect of Fast Fashion in the World of Plastic Surgery

Plastic Surgery
Buzz, Self

“Commodization of Plastic Surgery” rises as the Fast fashion becomes prevalent in today’s market.

Today’s market is dominated by fast fashion. For consumers all over the world, the trend is a godsend. With low costs and a seemingly endless stream of new designs delivered weekly to choose from, fast fashion has made it easy for consumers to mix and match according to their preference.

What is Fast Fashion?

The term ‘Fast Fashion’ comes from a trend many analysts are quick to credit with Spanish retail giant, Zara, whose practice of low cost/high fashion singlehandedly reinvented the fashion industry over the last decade. Brands such as Forever 21 and H&M soon followed suit, enabling fast fashion to cement its position in the market with revenues of up to $20.2 Billion in 2014.

Fast Fashion’s Rise in Popularity

What sets fast fashion apart from other trends in the industry is its relatively high turnover rate. Zara and H&M are able to produce new lines within weeks, compared to traditional fashion outlets that released its stock seasonally. However, due to such large demand for clothing produced over such a short amount of time, the end-products don’t last.

More than anything, the rise of fast fashion in the United States is primarily consumer-driven. At an age when anyone can get just about anything with a click and a swipe, it comes as no surprise that today’s consumers may want a bit more than their value can get them. 

The Effects in Plastic Surgery

With fast fashion now a mainstay, more consumers are also opting for fast, inexpensive plastic surgery procedures. Often called the “Commoditization of Cosmetic Surgery”, the trend follows the increase of medical spas all across the country that offer procedures at a lower cost than services provided by a board-certified plastic surgeon.

The commoditization of cosmetic surgery has become a concern for many in our field. Given today’s market, it’s understandable. However, it places patients at risks that could potentially raise medical expenses in the future.

Considering recent trends that have enabled younger women to undergo plastic surgery, there is a concern among us experts that they may be rushing into such low-cost procedures without the proper consultation.

Ultimately, the commoditization of cosmetic surgery only hurts the care we put in our practices.

The Care Consumers Deserve

A study conducted last year by the American Society for Dermatologic Surgery (ASDS), showed that price was still a primary factor for up to 45% of patients. However, it’s worth noting that the study also found that choosing a board-certified plastic surgeon was that the most important influencer for 55% of patients.

The study shows that consumer’s mindset is changing. People are starting to understand that if they are going to spend for plastic surgery, regardless of the expenses, they are better off with a plastic surgeon who will give them the care they deserve.

It’s so easy to get lost in today’s fast-paced, consumer-oriented market. With just a click of a button, it’s so easy to find the best deals for just about anything. And while it is very tempting, it’s best to remember that even the smallest amount of research can yield the best results. From designer clothes to plastic surgery, a little extra time and money can leave satisfying results that can last a lifetime.

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