5. By bucking the system, you put yourself on his radar. Since many people still adhere to the convention that men should email women, men send out a lot of emails, most of which never even get a response. By merely sending a guy a friendly email, you buck the system and stand out, putting you front and center on his radar. While other women are waiting to be emailed, you're chatting it up with interesting men.
6. The attention flatters men. As long as you fit (or nearly fit) a man's criteria, men enjoy receiving emails from women online. They're flattered that a woman would want to talk to them and countless men have said to me, "Yes, ladies, talk to us. We'll do the rest." And there you have it.
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I know many women who've achieved success by emailing men online. Give it a try! Of course, now you're probably wondering, "What do I say?" Stay tuned …