A former TV casting director who used Hollywood marketing techniques to find her own husband online!
About Damona Hoffman
I was an early adopter of the online dating trend in 2001. At the time I was working in television casting for CBS and teaching courses at night for actors on auditioning and marketing techniques. The classes were focused on personal branding and making a good impression in an audition room. In my years in the profession, many actors I discovered and coached are now regulars on some of TV’s most popular series.
My whole life changed, however, when I began applying my techniques for actors towards my own online dating “career” and realized that the better my branding was and the more prepared I was to make the first impression, the better my results. In 2003, I met the man who is now my husband on a dating site. Shortly after, friends, relatives, and friends of friends began asking for me for my online dating secret and eventually that turned into a new career.
In addition to writing for The Huffington Post, you may have seen my work on JDate's JMag, and or on my radio program, Dates & Mates with Dear Mrs D (live on UBNRadio.com, archives on itunes.) My new book "SPIN YOUR WEB: How to Brand Yourself for Successful Online Dating" has gotten rave reviews from dating industry professionals including the CEO of HurryDate, editors of JDate, Executive Producer of The Millionaire Matchmaker, and more.
I hold a B.S. in Communications from Northwestern University, a Graduate Certificate from UCLA and certifications from Master Coach University.