Believe It Or Not, THIS Is Why You REALLY Suck At Online Dating


Who knew that THIS is the trick to getting the most out of your online dating profile?

You may be surprised to find out why online dating sites aren't working for you. It's not creeps sexting you pictures of their junk; it's not gold-diggers out for free meals; it's not married people secretly looking for a little action on the side; it's not scammers or catfish preying on lonely people in an attempt to extort money.

Believe me, I've heard all the horror stories in my work as a relationship coach. Despite the shocking dark side of looking for love online, the reality might shock you even more because it's unexpected.

What is the real reason online dating isn't working for you?

The truth is no matter what your experience or back story, the main reason why online dating doesn't work for the majority of people is shockingly simple—its ineffective or poorly developed profiles. That's the shock of it.

Many of the struggles are self-inflicted. Now, if that sentence offends you at all, that may be a clue for you to pay special attention. I didn't say it's all your fault or that you somehow deserve to suffer; on the contrary, I do this work because I believe everyone deserves to feel more loved than they've felt before ... and that includes you.

The reality is, one third of all new marriages began with an online date, so there is absolutely no doubt whatsoever that online dating does undeniably work. But, here's the other interesting statistic—only about 20% of online daters say it's working for them, which is defined by whether they're dating, in a relationship, engaged or married as a result.

If you do the quick and simple math there, that means that 80% of online daters are NOT getting the result they think they're paying for on those sites. I don't know about you, but those odds suck if you ask me. Too many really great people are getting frustrated and starting to doubt themselves because they might not be great writers or understand one other critical distinction that makes all the difference. Let me explain.

Your dating profile is an advertisement.

That's because its job is to get attention, cause engagement, pique curiosity, create a favorable impression and generate a response. If your profile fails at any single one of those jobs, you fail. Game over. No click? No date. No intrigue? No sale.

The difference between a good ad and a bad ad is breathtakingly simple. A good ad works and gets a response, which is the intended result; a bad ad gets ignored and is a tremendous waste of time, money and resources. As a former award-winning advertising copywriter before I got into relationship coaching, this is incredibly obvious to me, but to most it's not.

If you asked me to safely split an atom, let's just say I wouldn't sound or look nearly as smart as I might in this particular area. That's why I wrote a book designed to tilt the odds back in favor of all those good people so they can enjoy all the love they truly deserve. Remember, we're talking about 80% of millions of people. There are A LOT of great catches slipping through those nets every day and I want to change that.

The specific problem with most dating profiles is that they lack a cohesive and coherent message, so it's no surprise that potential partners lose the thread or check out early. That's an automatic fail. If someone can't get a "take away," they will tend to "go away."

Rather than offering crystal clarity about what the writer brings to the table for their partner, instead they focus on self-serving, pointless, and unconvincing recitations of their own demands. That sounds more like a ransom letter than a love note to the partner you haven't yet met, doesn't it?

Is it any wonder that's not working? If it wouldn't work with you, why do you think someone else might be intrigued by that approach? 

With all due respect, do you think the fact that you're a guy who loves sports or a woman who loves jeans and a cute little black cocktail dress really makes you stand out from the crowd? Come on! You can't really expect to get attention if your profile blends in and sounds like every other profile, can you?

That's the shocking truth. Your dating profile is failing—just like 80% of them do—because it's missing some key ingredients that people need in order to see you as a viable, potential partner. I'm sorry if that sounds blunt but I care enough to level with you because I want to see you succeed.

That's why I've come up with a simple formula that will walk you through how to create an enticing and effective profile that's specific and uniquely designed just for you. If that makes sense to you, check this out:

I don't have room to cover it all here but in my new book, I teach you step-by-step how to write a dating profile that's clear, concise and incredibly compelling. It's called the Catch Your Match Formula™. I teach you how to stand out from the crowd of your competitors and get the attention of high-quality potential partners. I teach you how to generate the 3 Cs of attraction from Curiosity, to Connection, to Chemistry.

I teach you how to undeniably demonstrate your value and create attraction before you ever even meet. I teach you how to get into someone's head and on the way to their heart ethically, honestly and with integrity.

Perhaps, most importantly, I teach you the one simple trick that gets you to the top of the search engines so your profile can get the added attention that will get you noticed. That's how one client got to the Top 100 most visited profiles on her entire dating site only 8 days after it went live. Check it out here.

The bottom line? There's no reason to throw away good money on dating sites when you can simply throw away your old, ineffective profile instead. I can show you how to use some of that same info and give it a new twist that gets results. What have you got to lose but your own frustration or loneliness?


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