Recently NPR did a piece on how online dating sites were helping older singles. Ina Jaffee interviewed Sam Yagan, the CEO of Match Group (Match.com, OurTime.com, OkCupid.com, BlackPeopleMeet.com). The company owns 30% of the $2 billion dollar online dating industry and Yagan points out the fastest growing segment is people over 50. Currently, 40% of people aged 50+ are single which is why the subject of dating after 50 is frequently covered in the media.
Get a First Date
I love what Sam had to say – it makes so much sense to me. Basically, online dating provides a way to set up your first date. Yup, that's it exactly. Online dating is a tool to meet singles and one of the best ways to connect with prospects. Just like Meetup.com, singles dances, Parents Without Partners, and other singles groups.
Try the Deep Sea Fishing Approach
As a dating coach for women over 40, I talk a lot about where to find men and refer to it as "Deep Sea Fishing". When you fish on the open waters, the captain takes you to where the fish are. He uses sonar, bait in the water, watches where the seagulls circling and talks to other captains so you can have the fun experience of reeling in a boat load of fish all in one afternoon.
If you like to fish, you might also set up a few poles along the shoreline, and then wait, praying the fish will swim by and take the bait on your hook. When it comes to dating, especially after 50, you want to focus your efforts to meet the most people. It's just more efficient and a lot more fun. Which is why you want to use the deep sea fishing approach which is online dating. No where are there more singles who are 50+, gathered in any one place than on the web.
Single Men Don't Attend Social Gatherings Like Women Do
Things are different when you are younger and the vast majority of people your age are still single. But in midlife, its not as easy to tell who is single or in a relationship. For some reason, single men over 50 just don't go to singles-related events in the same numbers as women. So, it looks like there are a heck of a lot more single women then there are men. But not that's the truth. The men do not attend social outings, and instead prefer to seek partners ONLINE.
Digital Dating Is Efficient
As a dating coach, that's why I talk about online dating so much and why I feel it's such a smart option. Digital dating is efficient and a good use of your time. You can meet a lot of men for not much money.
When you attend dances, the male/female rations are probably not too bad. But in many MeetUp.com groups, the women outnumber the men significantly. And in matchmaking services, depending on the location and age bracket, my educated guess is a 60/40 or even 70/30 balance of women to men because men prefer the Internet. Those are not great odds when you are hoping to find love after 50.