Online Dating: Is It All Just One Big Web Of Lies?

By

Online Dating: Why We're All Buying Into A Scam
It seems like everyone's looking for love online... but are they wasting their time?

According to "Sally" (name has been changed), a senior consulting programmer who's assisted in the creating of compatibility algorithms at a number of online dating sites, it costs the average dating site approximately $120 to generate a new customer. (In the subscription-based services world, this is called the Cost of User Acquisition, and includes the fees associated with advertising, promotion, sales bonuses, transaction fees, and more). But if the monthly fee is only $20 a month, the dating site needs to keep you using their services (read: unmatched) for at least six months just to break even. To show a profit, they need to keep you unmatched even longer. According to Sally, this is how it's done:

"When a subscriber completes their online questionnaire and profile, the site's technology matches them up with compatible potentials, and the subscriber is shown a selection of matched profiles. However, although the algorithm is capable of matching based on compatibility, only one of the profiles shown is actually a match based on their algorithm; the others are either random profiles of other users, or fake profiles entirely. If the subscriber doesn't happen to click on the profile generated from the algorithm and instead selects one of the other randomly generated profiles, the algorithm shuts off for the next 4-5 months in an effort to recoup the cost spend of acquiring that subscriber. It's been done like this for years, and is the way the business works."

My opinion? Any time you put people on one side, and the potential of love on the other, you will find someone in the middle with their greedy little paws out.

Article contributed by

Charles J. Orlando

Author

You can also follow me on:

http://www.facebook.com/theproblemismen

http://twitter.com/charlesjorlando

Email: advice@charlesjorlando.com

Location: Los Angeles, CA
Credentials: Other
Other Articles/News by Charles J. Orlando:

Ladies, If You’re Doing This On Instagram … Please STOP

By

To those young women on Instagram: You might be beautiful. You might be built. You might love your body and have the confidence to show it proudly...and that's great. Seriously, I'm happy for you (no sarcasm). In today's fast-food, overindulged, carbohydrate-addicted world, maintaining a hot figure is challenging, so you get full marks for your ... Read more

An Open Letter To Jameis Winston

By

Mr. Winston: I've been following your college football career at Florida State University as quarterback for the Seminoles. You have an incredible arm, and your insight into a defense's secondary is enviable. You're a Heisman Trophy winner—the youngest ever, actually—and have been expected to be the top pick in the 2015 NFL draft. ... Read more

The Sexy Truth: 1,000 Women Reveal What They Want In Bed

By

Men try to figure it out, but many don't get it. Does she want candles lit for romantic lighting, or candle wax dripped on her nipples? Does she want to be made love to softly with feeling, or f*cked from behind with mad passion? I asked 1,000 women what they really wanted from men in the bedroom. They got real. The got raw. And they got honest. 10. ... Read more

See More

PARTNER POSTS
Latest Expert Videos
ASK YOURTANGO MORE QUESTIONS
Most Popular