Nikki Woods is the senior producer of the "Tom Joyner Morning Show," the most successful syndicated urban radio show in history. The show reaches more than 8 million people on a daily basis. Nikki was journalism major also at the University of St. Francis in Illinois and today she is known as the global visibility expert. She was born in Rock Hill, Missouri and studied education at Howard University in Washington, DC. The hardworking entrepreneur is a multimedia personality in her own right, a social media and branding coach, and a motivational speaker. She is the author of a hot, new novel named Easier Said Than Done.
Nikki Woods: I’m so happy to be here with you.
Abiola: I’m so just thrilled that you made time to do this because you have so many things. You could be Caribbean like me. You have 15 jobs, girl!
Nikki: My mom is Jamaican. (laughs)
Abiola: There we go. Nikki, you are a global visibility expert. Tell us more.
Nikki: Well, what I specialize in is helping people create platform. We’re used to the traditional kinds of platform when it comes to visibility like the one that Oprah has and the one that Dr. Phil has where you have a television show or a radio show and you reach like eight million listeners like Tom Joyner. But with the birth of social media in the resurgence of the internet, we have now come into a place where anybody can create a platform and you can do it using social media.
We have seen people do it where they create a YouTube channel and overnight you’re a celebrity because they have a million followers. So, that’s what I specialize in because the internet is global. Global visibility is possible for all of us and we can have a business in the United States or live in Dallas and have a business that reaches somebody around the globe. So it’s really an exciting time to be an entrepreneur and an exciting time to be alive with social media.
Abiola: It really is, Nikki. And what you do is so important because having a platform and then being able to maximize it and reach your audience directly matters whether you own a bakery in Brooklyn or you have a large scale platform. Before, we had these gatekeepers but now you can directly access your base. Please tell us about your monthly seminar.
Nikki: Grow Global was just designed to do a free monthly, sometimes bimonthly webinar that gives people the tool to grow global. We talk about branding. We talk about social media. I talk about how to get free publicity for your products and services. It was really exciting about it and it goes back to kind of what we’re talking about before. We absolutely no longer have to ask people for permission to use their platforms.
In fact, I was talking to one of Oprah’s producers the other day and she was saying that they Google people. They are looking on the internet for people who are indeed gaining visibility by using social media and connecting with people and creating their platforms, so it’s a table to turn. You now can get the eye of a producer for a show like Oprah by doing big things on the internet. So, that’s what Grow Global is about.