The backlash was swift ... and FURIOUS.
Kendall Jenner and Pepsi created a firestorm of backlash after Tuesday's release of a new ad featuring the model handing a police officer a can of soda amidst protesters.
Here is the Pepsi commercial starring the youngest of the Kardashian / Jenner clan:
Obviously, because all commercials end happily, this one does too with the cop smiling and the protesters rejoicing except ... that's not real life.
In fact, those who actually do protest, notably those involved in the Black Lives Matter movement (BLM) were incredibly outraged and rightfully so.
Making light of police brutality — especially in the current political climate — is no laughing matter (and not one that can be solved with a sugary beverage, no matter how cool the brand thinks Kendall Jenner is).
Twitter had a field day with this, calling out both Pepsi and Kendall Jenner.
From Patton Oswalt:
Lena Dunham chimed in, too:
And Charlamagne Tha God offered a sarcastic rebuttal on Twitter:
Here is the video Rosario Dawson references from The Chemical Brothers:
DeRay McKesson, one of the many faces of the Black Lives Matter movement, had a few words to say about the disingenuous Pepsi commercial.