Introducing ... shower beer.
If you’ve never had a beer in the shower, then you are absolutely missing out on one of life’s greatest (and simplest) joys.
There are plenty of reasons to enjoy imbibing a bit in the shower, like if you’re getting ready to pre-game a big night out, or even to head up a big night in. Beer can be pretty cool and refreshing, and enjoying it as you’re showering can take something that’s mundane and ritualistic and turn it into something new and exciting.
Showers can also be a great way to relax, so what better way to get your nightly shower going than cracking open a cold one?
Well, our friends at PangPang, a Swedish craft brewery, and Snask, a creative agency, decided they were going to do the world a solid and created the aptly named “Shower Beer,” which is strictly designed for an amazing purpose: to enjoy drinking a delicious beer while relaxing under the shower. It will literally help your stress melt away.
Photo credit: Behance
This little beer is amazing for a couple of reasons. One is the size of a Shower Beer bottle. Tossing back a 12-ounce bottle of beer might be intimidating to people who like to sip and enjoy their beverage, or who just don’t care for the idea of wasting water as they drink. Shower Beer, however, was specifically created for the purpose of being consumed while in the shower, so they made it much easier to do so.
It’s only a 6oz bottle, but instead of just being your typical 5 percent alcohol, it’s doubled. Each Shower Beer contains 10 percent alcohol, which will make it absolutely perfect to drink quickly as you’re bathing.
“We always loved the concept of drinking beer in the shower, so the idea to create a beer that would be drunk while showering was a must,” said Fredrik Öst, the creative director of Snask. “But we also wanted to create a beer that would kickstart your night, hence a strong but sweet beer that would be sipped in three to four sips while getting ready.”
So if you’re looking to take on a refreshingly ice cold beer while you’re surrounded by the wonderful healing elements of your super-hot shower, then you’ve found your answer. The even greater secret of Shower Beer? If you’re feeling really frisky, it was even designed to double as a conditioner for your hair if you’re hoping to look as good as you feel. No joke! It really will condition your locks.
Shower Beer was released initially in a small run, but after such overwhelming response, the brewery is set to do another release soon. This is one trend that you won’t want to miss out on!