Seduce your clients with professionalism.
What do dating and social media have in common? A lot more than you think. Here are five ways to seduce your clients online, with no awkward "will you call me?" texts required.
1. Get to know yourself first.
Anyone who's ever gone on a date with someone who agreed or disagreed with everything you said and called it a personality knows how unnerving (and uninteresting) it is when someone has no idea who they are.
Getting to know you(r brand) allows you to highlight your best qualities, identify areas of opportunity, and give clients and readers something viable and valuable to connect to. That’s how real connections are made and where sustainable, loyal relationships begin.
2. Desperate isn't sexy.
Just as you wouldn't sit in front of a potential partner and suffocate them with dozens of reasons they should choose, begging for likes by way of off-brand posts (or worse, straight begging or bragging) is going to work against you. #CanWeSayTurnOff?
Don't be provocative just to get attention and don't say what you think someone wants to hear. Instead, give some thought as to how you come across online. Look polished, have fun, be interesting and informative, and be true to the values and ideology of your business. This will give followers and clients a reason to say and share good things about you and your brand.
3. Realize that it's perfectly OK to be picky.
Yes, there are some people who would rather have "anyone" over no one (and when you need to make money, trying to connect with all potential clients is tempting), but long-term, successful relationships often require holding out for clients who value you, share your values, respect you and believe in you.
You want a client to look at you proudly and announce, "See that brand? It's mine." These connections are the very reason one will choose Coca Cola over Pepsi or McDonald's over Burger King.
Yes, you can have fleeting "one-like stands" with random people who like a few posts, but there's a good chance they won't do much for your business and may even "unlike" you along the way. If you want acquisition to lead to long-term retention, identify your market and then court those who are looking in the same direction you are.
4. Don't rush things.
The beginning of a relationship is exciting and sometimes you want to just get things on the move. Just remember, what comes fast usually leaves fast. Bottom line: Allow things to grow organically.
5. Don't be lazy.
Loyal customers deserve to be treated "extra special." Send thoughtful notes or gifts on special days and consider profiling these clients on your pages, follow their social media channels, and support them online the way you appreciate being supported.
It's a good idea to do the same with other brands. Run cross-promotions, publicly congratulate successes, and they will likely return the favor.
Brenda Della Casa is the Author of Cinderella Was a Liar, The Editor-in-chief and Digital Content Strategist at Preston Bailey Designs and A Huffington Post Blogger. She regularly speaks on the topic of Digital Content, Social Media and Digital Strategy. Facebook: BrendaDellaCasa, Twitter: @BrendaDellaCasa, Instagram: @BrendaDellaCasa.
This article was originally published at LinkedIn. Reprinted with permission from the author.