Because we all know whether you wear makeup or not, beauty comes from within.
Women are tired of hearing that they need to wear makeup, or being questioned when they don't. Makeup is a personal choice, just like the car you drive or the clothes you wear.
YouTuber Nikki Tutorials created a clip highlighting the power of makeup after hearing that some women felt embarrassed admitting their enjoyment in wearing it. Nikki felt that no woman should feel shamed by wearing or not wearing makeup.
The clip went viral, having been watched almost 17 million times, and #ThePowerofMakeup was born.
Using the hashtag #ThePowerOfMakeup, women are uploading selfies of themselves: one side of their face with makeup and the other side without. The end results are absolutely amazing.
With these pictures, women are standing up to the makeup shamers and showing that it doesn't matter if you love wearing makeup or if you feel like it's a mask suffocating your pores. Do whatever makes YOU feel good.
Take a look at some of our favorites:
1. Camila Morales
Her lips still look luscious even without gloss.
2. Aybüke Nisan
Her eyes say so much about this movement.
3. Katie Jean
Putting on makeup isn't putting on our best face; it's just one of our faces and how we express who we are.
4. Lorena Manzo
They say the eyes are the windows to the soul.
5. Candace Alexandria
A smile can light up a face — with or without makeup.
6. Aysegul Kocpnr
As she looks directly into the camera, she conveys an honest and direct approach to life.
7. Sitta Luvz
Smiling and beautiful, with makeup or without. Just goes to show that a smile really can lift your mood.