It's Pride Month! Companies are rolling out their LGBT-friendly campaigns (which should exist all the time, but let's not open that can of worms), and General Mills has come out with a particularly cute one. First appearing on YouTube on June 2nd, this General Mills campaign will remind us all to embrace our unique selves and to love those around us. The company said in the video description, "Lucky Charms is launching its second #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness and encouraging fans everywhere to share why they are #LuckyToBe." Viewers are encouraged to tweet photos of them being lucky to be themselves. It is a sweet, inclusive message that we heartily approve of.
So go out there and be your lucky, awesome selves!