Celeb Love: Why Did James Franco Post A Selfie In Bra?!

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James Franco wearing a bra T-shirt for breast cancer awareness on Instagram
Find out what inspired James Franco to post photos of himself in a bra -- sort of.

James Franco has come under a lot of (well-earned) fire for his Instagram habits, which apparently included, until recently, hitting on teenage girls. But he's making a big turnaround in his behavior and using the social media platform for good. The Palo Alto and admitted teenage sex video star took to the medium to show and gain support for breast cancer awareness and research.

While James Franco was promoting Palo Alto at The Today Show on May 14, plaza members from Walk the Walk America, a breast cancer charity, called him over and tossed him the buxom T-shirt you see in the above photo. Franco reportedly giggled like a school girl and asked, "Can I really keep this?"

And he did!

This past weekend, he posted the selfie for a good cause: The MoonWalk New York City 2014, an overnight marathon that participants power-walk in bedazzled bras to raise funds and awareness for breast cancer causes. The reason it's a power-walk? Well, try running in a bedazzled bra that isn't a sports bra. (It ain't fun.)

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