Your wedding day: the mere words alone are enough to conjure many women's white-washed fantasies of the perfect day, the perfect man (hopefully), and, yes, the perfect dress. While there are lots of women who invest in their dresses as heirloom objects to be passed down to generations behind them, Rent the Runway is betting that there are plenty out there who want a more spendthrift option: renting your dress for your big day. The designer rental site just for the first time launched bridal rentals online, and yes: actual wedding gowns are part of the mix!
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