While a standard gym membership is unlikely to go out of style anytime soon, we are far more excited about some other fitness phenomena that are going on around the country — CrossFit, SoulCycle, marathon racing, and now Tough Mudder.
The name itself is bold, masculine even, but what's it all about, and is it for us women? For starters, Tough Mudder is a hardcore, ten mile obstacle course series that put on more than 50 events in five countries in 2013. It is not a ten mile race, mind you. It is, the official site states, "an adventure challenge ... designed to test your all-around strength, stamina, mental grit and camaraderie."
A recent in-depth article in The New Yorker described some pretty gritty circumstances; no wonder the majority of participants are males in their twenties and thirties.
Sure enough, Carol Kruse, the company's Global Chief Marketing Officer, confirmed that just approximately 25 percent of the participants are female, but that the Tough Mudder events, which vary depending on location and terrain, are "not about gender or age." With the addition of Mudderella (more on that later), the company's female participation is almost guaranteed to increase substantially. Furthermore, a rock hard body is not a requirement for entry.
Read the rest over at Elizabeth Street: Could A Tough Mudder Event Be Your Next Great Date?
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