2012 Office Hours Archieve

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Below is the archived list of 2012 Office Hours calls. Each call is approximately 90 minutes and topics discussed are below. Please enjoy and if you have any questions, reach out. To access any of the calls, copy the link below into your podcast/mp3 software. This soft ware may launch on its own when you click the link or you may need to add the link to your player software.

Please be aware that the calls play using Internet Explorer and Firefox browsers only. Should you run into trouble getting the files to play, please let us know-- and remember, some of our best calls are from several weeks back, so don't miss them! Happy listening!

Office hours call, December 13, 2012

YourTango Experts 2012 in Review and the look ahead to 2013.  Consistent articles on the site and how that translates into customers.  Monday and Tuesday this week we had 80,000 people search in Google and click on YourTango Content.  If you missed the call, you can access the recording here!

Office hours call, December 6, 2012

Twitter is the main topic of this office hours call with an hour devoted to Twitter basics.  On the call we answer: what it is, why you need it, how to use it, basic terminology and strategies for integrating it with the content you publish as an Expert to get more attention to your blog posts. If you missed the call, you can access the recording here!

Office hours call, November 29, 2012

Guest Speaker - Patrick Snow, founder and CEO of www.createyourowndestiny.com   Patrick shares about his experience coaching clients through the publishing dilema (self publish vs. traditional publishing) as well as gives Experts insight into what constitutes a "best seller", "NY Times best seller" and when a publishing house will consider your self-published book for a reprint backed by them.  Patrick is is an international best-selling author, professional keynote speaker, publishing coach, and Internet entrepreneur. He firmly believes we can all achieve our individual and organizational destinies when we "Dream, Plan, Execute, and Soar." If you missed the call, you can access the recording here!

Office hours call, November 15, 2012

**MUST LISTEN TO CALL**  Understanding SEO: writing for optimization, how Google evaluates your content and smart ways to optimize your articles (on YourTango and your own blog) to make sure they're getting the most amount of "Google juice" that they can.  Please download our Expert's SEO e-book  to follow along with as you listen to the call.  It's a visual explanation of all that's covered and makes the entire conversation "make sense".  If you missed the call, you can access the recording here!

Office hours call, November 8, 2012

Topics covered include: Building the Million Dollar Private Practice with David Steele, Author, The Million Dollar Private Practice: Using Your Expertise to Build a Business That Makes a Difference.  Link for free excerpt  http://www.milliondollarpractice.net/  mentioned during the call. If you missed the call, you can access the recording here!

Office hours call, November 1, 2012

Topics covered include: Google Analytics on a few articles and how "hot topics" has provided some amazing articles and how those numbers are reflected in our traffic numbers.  If you missed the call, you can access the recording here!

Office hours call, October 25, 2012

Topics covered include:  This week we are talking about are you writing about the right topics for your business, to make content work for you. Why are you writing, how to write, how to publish, what are you writing about and how the editorial process works.
If you missed the call you can access them here:  Writing & Publishing - Part 1 and 
Intensives, Expectations and Hot Topics discussed - Part 2

Office hours call, October 11, 2012

Topics covered include: This week we were joined by Dr. Marlene M. Maheu. Dr. Maheu is a licensed San Diego psychologist, author and consultant for risk management, ethics and legalities of telehealth. She's worked with the APA and the ACA on important ethical questions/policies. On our call we covered several important topics like: the ethics therapists need to consider when being online, questions around promoting and practicing across state lines, informed consent policies around email, texting and any other online communication with clients and more.  You can learn more about Dr. Meheu on her website here http://telehealth.org/including how to enroll in her telehealth CE programs.  If you missed the call, you can access the recording here.

Office hours call, October 4, 2012

Topics covered include: This week we were joined by Neil Patel, CEO and founder of Quick Sprout, a content marketing, SEO, social media consulting firm. Neil shared with members the best practices for getting your content in front of potential clients and smart strategies around how frequently to post and how to use YourTango to help spread your message. 
If you missed the call, you can access the recording here.

Office hours call, September 27, 2012

Topics covered include: Editing titles, how to best lead readers to your articles, who owns your content.  If you missed the call, you can access the recording here.

Office hours call, September 20, 2012

Topics covered include: New editorial strategies for content published on YourTango. If you missed the call, you can access the recording here.

Office hours call, September 13, 2012

Topics covered include: Getting back to basics: understanding the YourTango audience and how you, your brand and your audience fit into our site and how you can best use your membership to create buzz around your business.  If you missed the call, you can access the recording here.

Office hours call, September 6, 2012

Topics covered include: IMPORTANT CALL: Updates to Expert profiles, traffic numbers (we're up to 3.7 million unique visitors each month!!), how people search for clients. If you missed the call, you can access the recording here.

Office hours call, August 16, 2012

Topics covered include: New Expert Search! This week we dive into how potential clients search for you online. We discussed at length the ins and outs of our new search feature and smart updates Experts can make to their profile to help clients find them more easily online. We also covered re-purposed content rules.  If you missed the call, you can access the recording here.

Office hours call, August 9, 2012

Special interview with Lisa Steadman! Topics covered include: BRANDING! Learn from the best on what it takes to successfully brand and market your business. Whether you're a traditional therapist or larger than life matchmaker or coach, the key to building a successful business starts with the right branding. Listen as Melanie and Lisa cover the ins and outs of branding, why it's so challenging at times and share how you can learn more with Lisa and Melanie at the upcoming WooHoo Weekend in LA, October 20-21st, 2012.  If you missed the call, you can access the recording here.

Office hours call, July 19, 2012

Topics covered: Getting your content on the 1st page of Google, the new "You" blog, video production.  If you missed the call, you can access the recording here.

Office hours call, July 12, 2012

Topics covered: Strategies for choosing user tags and picking categories so your articles are seen by more YourTango readers. Following on the heals of our last call, we continued our strategy for getting articles and videos seen by more readers. In this call we discussed tagging, categories and duplicate content so members can make the most of what they publish. If you missed the call, you can access the recording here.

Office hours call, June 28th, 2012

Topics covered: Content that is successfully syndicated to partner sites. Listen as we discuss examples of Expert content that has been syndicated to partner sites like Huffington Post, Yahoo! and AOL. On this call we strategized on the different editorial styles and needs for partner sites. We also discussed specific ways to use our weekly "hot topics" page to pick smart topics to write about that have a higher probability to be syndicated.
If you missed the call, you can access the recording here.

Office hours call, June 21st, 2012

Topics covered: Facebook Success Story- Charles J. Orlando. Listen as Charles shares with us how he reached 627K fans in a little over two years with no paid marketing or purchasing of fans. Charles shares his daily activity on Facebook, strategy on how he interacts with fans and what's behind his incredibly community and following.  If you missed the call, you can access the recording here.

Office hours call, June 7th, 2012

Topics covered: Your Tango's brand, your niche and great ideas on what to write about based on the clients/readers you want to attract and what Google is saying about your content.  If you missed the call, you can access the recording here.

Office hours call, May 31st, 2012

Topics covered: Promoting content using social media links at the top of the articles (Facebook, Twitter & Stumble Upon) and article ideas for the week. If you missed the call, you can access the recording here.

Office hours call, May 24th, 2012
Topics covered: Finding clients using our Ask YourTango Q&A modules, new partnership with Yahoo! Parenting and content requests for the week.  If you missed the call, you can access the recording here.  

Office hours call, May 17th, 2012

Topics covered: Steph Auteri joined us to share her expertise on ghost writing and book proposals! It was a wonderful call with tons of insight. If you have ever considered getting a ghostwriter and/or would like to get a book proposal written, this is a call you must listen to!
If you missed the call, you can access the recording here.

Office hours call, May 10, 2012

Topics covered: Should you publish articles, even when you're not being promoted? YES! Listen as we cover the life cycle of content and talk over what your articles do to help expand your brand and make it easier for potential clients to find you. Also shared: re-purposing content dos and don'ts, article ideas for the upcoming week and a teaser for our guest speaker next week, Steph Auteri who will cover book proposals and ghost writing.
If you missed the call, you can access the recording here.

Office hours call, April 26th, 2012

Topics covered: Getting your ebook published! Expert member Jennifer Wilkov shares her secrets, tips and insight into getting your ebook published. Listen as we dive into the ins and outs of the traditional and virtual publishing worlds and explore if e-publishing is right for you!
If you missed the call, you can access the recording here.

Office hours call, April 19th, 2012

Topics covered: Building a brand and developing a niche. Understanding the YourTango audience and understanding the content you should produce based on your individual brand. Expert, Jennifer Wilkov also joined the call to discuss her upcoming call (next week) on how to create an ebook.  Please join us next week for this presentation.
If you missed the call, you can access the recorded call here.

Office hours call, April 12th, 2012

Topics covered:  Developing Your Brand.  This call was to be a continuation of April 5th’s call but due to the quality of the call that call will be repeated at a later date.  If you missed the call you can access the recording here.

Office hours call, April 5th, 2012
Topics covered: Part 1  of transforming content into products, a step-by-step plan, weekly article ideas and member Q&A.  If you missed the call you can access the recording here.

Office hours call, March 29th, 2012

Topics covered: Google Places, Article Brainstorming, Transforming Content Into Products & Duplicate Content. If you missed the call you can access the recording here.

Office hours call, March 15, 2012

This week we were joined by Expert, therapist and Relationship Coaching Institute founder,David Steele to discuss Mobile Media Marketing.  On the call, we covered QR codes, e-books, making your website mobile compatible (do you know people use their mobile devices today more than their computers???) and apps.  Watch as David takes us on an in-depth journey into mobile technology, how it's changing and how you can access a new pool of potential clients by getting your site and services accessible via mobile devices.
You can watch the recorded webinar here: http://attendthisevent.com/?eventid=27341148

Office hours call, March 8th, 2012

Topics covered: Followup on the wonderfully successful call-out for Sandra Fluke/Rush Limbaugh content, trending content ideas for the next week, increasing our presence on local search to help Experts get more face-to-face clients and guest appearance from David Steele who discussed his upcoming Expert talk scheduled for next week. If you missed the call you can access the recording here.

Office hours call, February 23, 2012

Topics covered: Writing successful bios, adding content to your store and success stories pages, requested content from our editors and tech trends. If you missed the call you can access the recording here.  

Office hours call, February 16th, 2012

Topics covered: Content brainstorming, Mardi Gras, Lent, celebrity ideas & Expert Google Analytics (what's working for a few specific members).  .If you missed the call you can access the recording here.

Office hours call, February 9th, 2012

Topics covered: Facebook, Twitter and content. If you didn't have a chance to make the call, we recorded it and you can access it below.
.If you missed the call you can access the recording here.

Office hours call, February 2nd, 2012

Topics covered: Melodie Tucker's role in editing and selecting content to promote, best practices for promoting content on YourTango, understanding the difference between original and repurposed content and our February campaigns including Break Up With Your Ex, Valentine's Day & the Dating Bootcamp. We also did a cursory chat about Facebook, Twitter, Google Plus and Stumble Upon. .If you missed the call you can access the recording here.
 

Article contributed by

YourTango Experts

Business Coach

We're here and happy to help! Please email our team:

Melanie Gorman: melanie@yourtango.com

Susan Boyd: susan@yourtango.com

Tina Grimsley: tinag@yourtango.com

Natalie Schubert:  natalies@yourtango.com

Judy Strain:  judy@yourtango.com

Katie Sleeper:  katie@yourtango.com

Cris Gladly:  cris@yourtango.com

Diana Frustaci:  diana@yourtango.com

Location: New York, NY
Credentials: Other
Specialties: Couples/Marital Issues, Dating/Being Single Support, Parenting
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