Whether you're going to the local movie theater, or getting ready for a night out on the town, a little touch of sultry shadow goes a long way.
Not sure where to begin? From soft, velvety neutrals to dark, mysterious metals, here are seven brands that have done the dirty work for you.
1. Urban Decay Naked3 Palette, $52
This third installment in Urban Decay's Naked series (beloved for its naughty - and often shimmery - take on neutrals) features 12 never-before-seen rose-hued neutrals for a fresh and flirty eyelid flush.
3. Too Faced Boudoir Eyes Shadow Collection, $36
Taking the term "bedroom eyes" to a whole new level, this sultry collection starts with the basics ("Birthday Suit", anyone?) before delving into the flirty fixings ("Fuzzy Handcuffs" and "French Tickler" to name a few).
2. Smashbox Full Exposure Palette, $49
With seven beautiful basics (each with a shimmer-clad companion) and how-tos for six different eye shapes, this day-to-night shadow wardrobe leaves little to the imagination.
4. Kat Von D Ladybird True Romance Eyeshadow Palette, $36
Formulated with rose extract and jojoba oil, this romantic rendezvous of a palette from famed tattoo artist Kat Von D possesses the power (in the form of shades like Unrequited, Harlow and Cleopatra) to put you in the mood (we suggest you seal your fate with the accompanying Mini Autograph Pencil in Immortal Love).
7. Bobbi Brown Old Hollywood Eye Palette, $75
Add that Hollywood twinkle to your eye with this soft-spoken (and limited-edition) collection of sparkle-tapped neutrals from Bobbi Brown, complete with a mini shadow brush for clean sweeps on the go.