This might just be the most bizarre study ever conducted, and also one of the most interesting: conducted by the Research Center for Marketing and Consumer Science at Belgian University K.U. Leuven, the study is called, "What a feeling! Touching sexually laden stimuli makes women seek rewards." It was published in the latest edition of the Journal of Consumer Psychology, and here is what the researchers found.
In a nutshell, the study reveals that touching things that either vaguely or directly reference sexual stimuli — say, for example, your man’s boxers — increases your brain's reward center's drive to seek rewards. They looked at how women responded when they touched boxers in a department store (as opposed to just looking at them), and discovered that the tactile experience of coming into contact with something somewhat sexual made them drop more cash.
Read the rest over at StyleCaster: Touching Your Man's Boxers Makes You Want to Spend More Money: Study
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