Welcome! If you're new to YourTango and you want to get the most out of this experience, we suggest you take the time to listen to the calls below. Each week in our Office Hours call we meet to discuss new topics related to marketing your practice/business, building your voice on YourTango and of course, finding new clients!
Please be aware that the calls play using Internet Explorer and Firefox browsers only. Lots of topics make our weekly list, but the calls below are the "best of" what's offered each week. Take a look and happy to discuss any questions the calls raise.
YourTango & You - Learn the ins and outs about how to best use your YourTango membership to promote your business and brand. Audience and traffic details are shared as well as how to market/promote a both a relationship focused AND an alternative health, wellness or beauty brand on our site.
Understanding The Editorial Process - This call takes you on a walk through of what happens to your content after you submitted it and before it is live on the site. Also other information related to your content such as who owns the rights to it.
Writing Tips- Many Experts make some pretty common writing blunders, here she will help you strategize your way out of them. At the end of the call she talks about creating a content calendar. This is a tool for anyone who wants to get organized and schedule their articles across their website AND YourTango. Reference this document when she discusses the content calendar.
See our latest training documents around our editorial strategy and our best advice on how to position yourself as an Expert on YourTango. You can find them both on your tools page or at the links below. Document one and Document two.
Writing For SEO- How to write articles to optimize your standing with search engines. Please download our Expert's SEO e-book to follow along with as you listen to the call. It's a visual explanation of all that's covered and makes the entire conversation "make sense".
Learning The Ins & Outs Of Content Marketing - Guest speaker Neil Patel, CEO of Quick Sprout, talks about content marketing and how you can use the articles that you write for YourTango to build your business.
Facebook 101 - Guest speaker YourTango Expert Charles J.Orlando shares about his amazing trajectory to 640 K fans. On the call Charles talks about how to engage potential clients by using Facebook to promote your practice.
Twitter 101 - Curious about Twitter? We've got you covered. This call covers the basics of setting up a Twitter account and the benefits of engaging your audience by using this microblogging platform.
Publishing 101- Guest speaker, Patrick Snow of www.createyourowndestiny.com discusses publishing books and book marketing. The call covers the basics around making the NY Times Best-seller list, self publishing & more.
Have questions or a topic you'd like to see covered in Office Hours? Send a note to Melanie with your suggestions.