In fact, we asked respondents to choose their three favorite ways to pass with their loved one on the road. The top activities are:
- Talking and catching up with each other (63 percent)
- Blasting our favorite music (60 percent)
- Getting some quiet time and taking in the sights (37 percent)
- Napping while my spouse/partner drives or vice versa (22 percent)
- Independently reading, playing on phone/tablet, checking e-mail, etc. as the passenger while my spouse/partner drives or vice versa (17 percent)
- Listening together to a book, comedy, news, sports etc. (15 percent)
- Playing car games (7 percent)
- Catching up with friends & family via phone (6 percent)
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"We were excited to learn Ford is eager to provide couples a space to communicate and enjoy quality time together on the road ‒ such an insightful, worthwhile objective," says YourTango CEO Andrea Miller. "With so many couples struggling with stress and looking for ways to stay connected, we can now offer a new, easy answer: Try going on a road trip!"
The responses to the survey were gratifying to Ford, as well.
"Ford has always believed that getting there is more than half the fun; that's why we're so excited about the new Fusion," said Samantha Hoyt, Ford Fusion Marketing manager. "With its sleek styling, comfortable interior and customer-centered technology, it's all about taking those good times on the road."
Comfort is definitely a factor, agree YourTango respondents. Seventy-three percent say a car's interior affects their level of comfort on the road; 42 percent say the noises their car makes affects their driving experience; and 77 percent say an upgrade to the features of their vehicle would improve their togetherness in the car.
Additional survey findings include:
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- 56 percent say the best driving conversations focus on the present—sights, news, other drivers, followed by 19 percent who say the best discussions involve the future: marriage, kids, home buying, etc. and 11 percent who say the best car conversations focus on reminiscing about the past. The least popular discussions focused on culture (art, books, music, movies, etc.) and philosophies (beliefs, philosophy, fears, values, etc.).