Some companies are being more forthright and getting creative about starting that conversation. Sealy's "Whatever You Do In Bed, Sealy Supports It" campaign boldly enters this new territory and everyone benefits, most of all the consumer. We're now talking more openly about what kinds of mattresses can benefit people's overworked bodies, both while sleeping and while indulging in some recreation.
What You Need to Know
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A new kind of mattress—the hybrid—has hit the market, and it solves most of the problems consumers have endured. The hybrid mattress, as its name implies, was built to combine two great things to make something even better. Traditional innersprings have a great playful bounce and don't make you hot; combine those pluses with the comfort and softness of memory foam, latex, or gel, and you have something that supports you while allowing you to move.
Each type of bed, individually, has its issues. Innerspring mattresses have more history than any style on the market, but often need a comfort layer. (It's not a joke when we say we've gotten soft in the last few decades!) But the new memory foam beds are so laden with material that they can create a sauna effect with just a little bit of activity. Nobody wants to have sex in an environment better suited for an intensive retreat-style cleanse.
Why doesn't this issue ever come up in the showroom? First of all, there’s no easy way for mattress companies to control the hundreds of sales associates who interact with clients every day. Having this conversation online—incorporating humor, and answering questions and concerns that people may prefer to address anonymously—helps control this message.
In addition, although sex is a subject relevant to people of many different ages, it’s not an easy conversation to have. Customers sometimes get up the nerve to ask, "Is this bed hard on the knees?" or "Hey, uh, is this bed known for good sex?" But they rarely feel comfortable with the answer they receive; nor are the sales associates answering. This is unfortunate, but understandable: we all come from different backgrounds and while sex is important, we all have different experiences and advice regarding it. It's too hard to craft a generic response for the showroom.
Now that I've revealed some of the not-so-sexy truths of the mattress industry, let me end with this: you deserve to have a bed that allows you to have good sleep and good sex. No matter what you've been told, today there's no reason to settle. Find a mattress that addresses both of your very human wants and needs, and you won't regret a single dollar you spend enjoying it.
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