Ad agencies usually create advertising for their clients. Interone of Germany went one step further: It created advertising and a new product idea.
To generate buzz for lingerie maker Beate Uhse at a recent convention, Interone devised the Face Bra. It's a sexy, lacy number in the shape of a bra — but it's a sleep mask.
Beate Uhse was so impressed that it may produce the Face Bra as a complement to its line of sex toys and naughty wear.
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