Mark Zuckerberg has buckled to tradition and joined the ranks of the married — and he let the world know the change in his "relationship status" by announcing it on Facebook. Just a few years ago, the same announcement would have been sent, via press release, to the media and announced in the pages of newspapers or on a news broadcast. The news would be essentially the same — "Zuckerberg weds longtime girlfriend" — but would be communicated in a way that seems more impersonal.
But is it really? Zuckerberg's outreach was directed toward "persons" not people and presented in the form of digital data, read on a computer screen. There's no hug. No eye contact. No physical or direct emotional conveyance of warmth.
Yet, reading the news on our smartphones, we feel like it's directed toward us: a personal message from Mark — not because the news is personal but because it's delivered on our very own screen, on an object to which we've developed a personal attachment.
The smartphone has evolved into more than a high-tech gadget. People love their phones. Literally. Recently, a successful and highly educated adult told me that she "couldn't live" without her iPhone, which she then called "one of my best friends." When people misplace these devices, they feel an intense panic that far outweighs the distress of losing a set of keys or even a wallet. They experience abandonment. How will they survive without their handheld computer?
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Written by Mindy Utay for Huffington Post Weird News.