Here's a fun fact: Every time you switch your relationship status from "single" to "in a relationship" to "it's complicated" and then back to "single" again, Facebook is taking note.
Yes, aside from developing new and innovative ways for us to create online shrines to ourselves, the folks at Facebook dabble in research a bit, too. Thanks to our tendency to overshare every detail of our relationships on the social network, they've got some very interesting data, too. Here's the main takeaway: Summer can be death for your love life.
Allow us to explain. Using data from 2010 to 2011, Facebook researchers noted changes in users' relationship statuses. Within each age range (under 25, 25-44 and 45 and up), June was the month that spelled trouble for love. But the summer months overall—May to August, specifically—showed a serious decline in the amount of "Facebook official" relationships. Dislike! The 5 Most Annoying Facebook Couples
Of course, there are many things to take into consideration here. For starters, almost everyone these days is on Facebook, but not everyone chooses to declare their love with a status update. Plus, after breakups, some choose to hide their commitment status rather than leaving the potentially-painful "single" reminder up for the world to see.
Some additional factors may exist, too. The folks at HowAboutWe give two possible explanations. First, that the summer months mean warm weather, and warm weather means swimsuits and an abundance of attractive people, causing some to leave their relationship for greener (or tanner?) pastures. The other theory takes into account that, according to the data, most relationships begin in February and March; considering an average "shelf-life," summer months seem like the natural time to part ways. 10 Ways To Get Into A Summer Romance
The good news is that while summer may be prime for breakups, spring is a perfect time to get together. Thank goodness! At least one good factoid came from Facebook using our personal data for their own research purposes.
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