Expert Office Hours-- Call Recordings

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Below is the archived list of Office Hours calls. Each call is approximately 90 minutes and topics discussed are below. Please enjoy and if you have any questions, reach out. To access any of the calls, copy the link below into your podcast/mp3 software. This soft ware may launch on its own when you click the link or you may need to add the link to your player software.

Please be aware that the calls play using Internet Explorer and Firefox browsers only. Should you run into trouble getting the files to play, please let us know-- and remember, some of our best calls are from several weeks back, so don't miss them! Happy listening!

Office Hours call, September 11, 2014

This call discusses getting back to basics around writing on YourTango.  During this call Melanie answers some common questions like: posting duplicate content, what our editors do to your articles once they’re on the site, who to contact if you have questions.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, August 28, 2014

On the call, Melanie discussed the latest updates to the Expert’s platform and clear up a few edits/fixes that everyone needs to make in order to make sure their profiles look great when prospective clients see them.

Also covered Melanie’s Facebook request for resource content and plans for the rest of our site’s updates and networking some on social media sites (Twitter, LinkedIn and Facebook).

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, August 14, 2014

On the call, we continued with our training on great content and talk about the most important topic of all: headlines.   Melanie does some live rewrites  to show you how to take a good headline and make it great!  This is one class you don’t want to miss.  Especially because headlines are the very thing that gets someone to click your article.  Without a good headline, your article is sure to underperform!

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, July 31, 2014

Executive Editor, Sabrina James, discusses our updated editorial strategy on YourTango.  We’re very excited by our new look and the sophisticated update to our headlines.  Traffic is up, visits are longer and overall the feedback has been great.  Hear Sabrina’s direction and feedback about  the best ways to get on our homepage, new content/strategy ideas and what’s coming next in 2014.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, July 17, 2014

This office hours session discusses how to become a stronger writer.  Many, in fact most of our members, are not here because they are professional writers.  Most are helpers in the field of mental health and self development.  With that as a background, writing is a skill that needs to be learned and practiced before one can expect it to really drive the traffic and influence that great writing does. 

We want to help set some realistic expectations around what you as a writer should see from your content.  This call covers everything from the beginning writer, advanced and expert writers within the context of self-promotion and marketing your business on YourTango.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, July 3, 2014

Melanie talks about  marketing your business/products/services via YourTango.  The discussion addresses the best ways to include links, upsell or self-promote your businesses without coming across as too pushy or too salesy.  She also covers updates from Google and how they evaluate links.  This has had an impact on the best practices for how to encourage readers to click from YourTango to you website.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, June 26, 2014

The topic for this class is Successful Content. Melanie reviews recent examples of articles and videos that have either gone viral or been syndicated; so lots of food for thought and examples of great pieces to emulate.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, June 12, 2014

This Office Hours discuss what we can all learn from the adjustments Google made in their search algorithms and website evaluations based on the latest Google Panda update (released mid May, 2014).

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, June 5, 2014

This Office Hours discusses Google Analytics and how Expert content is doing.  Several experts volunteered  to discuss their analytics on this call.  Listen to see how their content is performing. Melanie offers direction for blog posts/writing in the future.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, May 29, 2014

Melanie discusses a well thought out summer writing strategy.  She dives into to smart, timely topics to cover and best practices for getting content picked up on syndication sites.  Also, there were some significant changes on Google over the past week and we’ll cover how those have affected our site and our partnerships.  Rounding out  the she looks at some content that’s done very well over the past few weeks and see what lessons can be learned from these stellar pieces.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, May 15, 2014

Isabel Schwab, Your Tango’s new editor, offers her insights related to the Expert’s program, writing strategy and challenges as well as some insights about her position since she’s started.  Melanie and Isabel also cover the different roles of our editors and way for them to maximum attention.  Also covered was; what’s coming up for Experts in the next few months, including the next intensives and syndication opportunities from sites like Huffington Post, MSN and more

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, May 01, 2014

Fellow expert Monica Magnetti, an expert in creating ebooks, joins Melanie to discuss the best practices for creating a downloadable ebook.   The discussion includes the “ins and outs” of creating a great ebook to share and covers some smart ways to market your book once it’s available for sharing.

If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, April 17, 2014

This class talks about great content ideas.  Melanie shares ideas and assigns topics, as well as helps work through great content ideas that people bring to the call.  You will certainly leave this call with a head full of ideas to start moving forward!  If you missed this call, you can access it here.   Don’t forget to check out this weeks Hot Topics.

Office Hours call, April 04, 2014

Melanie continues her discussion on the Google Keyword Planner Tool.  She provides answers to questions from the week before.  She will demonstrate how the tool works by taking a couple of expert ideas through the process to evaluate IF the topic is a good one to write about for SEO.   If you missed this call, you can access it here.  Don’t forget to check out this weeks Hot Topics

Office Hours call, March 27, 2014

This must listen to class discusses the “Google Keyword Planner Tool”.  Google now offers this powerful tool to help you determine keyword(s) to write about.  The effective use of keywords can make the writing you do on YourTango perform better and attract more readers.   Melanie talks about the  tool itself, how to use it, what to look for in your keyword research and where to embed them.  She goes over the best practices for using keywords to avoid being seen as spammy or problematic by Google.  Closing out the call is Hot Topics and content for Facebook.  If you missed the call, you can access the recording here!

Office Hours call, March 13, 2014

Melanie covers content strategy and how to leverage celebrity and trending ideas/stories when you write your articles. In this candid discussion we talked about why we’re so connected to celebrities and how we can use their antics and sensational lifestyles as a way to grab the attention of a reader.   Also covered are trending topics, news items and Hallmark holidays.  If you need the links to the examples discussed in this call please contact Tina or Pam and mention Office Hours in the subject line and the date of the call.

If you missed the call, you can access the recording here!  Don't Forget to check out this weeks Hot Topics

Office Hours call, March 6, 2014

Rochelle is going to join us to discuss how to write exceptional headlines.  So please bring your articles and headline ideas to the call and Rochelle will help polish them for future publication. We will go over updates on our new private Facebook group and cover the details on our new Facebook contest.

In case you missed the call, you can access it here and remember to check out Hot Topics for ideas.

Office Hours call, February 27, 2014

Melanie talks about the latest changes on Facebook and how these updates/change have affected content and steps to “right” these problems.  We will discuss as a group how we can support each other to minimize the impact and cover once more our Facebook contest beginning on Saturday.

In case you missed the call, you can access it here and remember to check out Hot Topics for ideas.

Office Hours call, February 20, 2014

On this call Melanie discusses Syndication Wins.  She examines why these posts were picked up and what the editors had to say about the articles.   If you would like the list of articles discussed during this call contact Tina at ting@yourtango.com or Pam at pam@yourtango.com, be sure to put Syndication Wins in the subject line.

In case you missed the call you can access the recording here.  Don’t forget to check out this weeks Hot Topics.

Office Hours call, February 13, 2014

Due to Snowstorm Pax Office Hours was canceled for this week.  In the meantime, Melanie assigned  little homework to keep things moving along.  She was personally moved by the death of Philip Seymour Hoffman.  So much so that it motivated her to write an article about how his death affected her.  This piece was picked up by the Huffington Post and it got her thinking about the power of personal essays. 

For your homework, she would like you to consider a topic that you could write about that has personal meaning to you.  For more information about the assignment contact tinag@yourtango.com or pam@yourtango.com

Don’t forget to check out this weeks Hot Topics.

Office Hours call, February 6, 2014

Melanie discusses creating a content calendar.  This is one exercise that can be incredibly helpful for getting your thoughts organized around your brand and the blogs you want to write.  As many of you know, I do business coaching with members, and we’re going to look at a content calendar created for a member to help illustrate what goes into one and how you can manage posting content on multiple sites (your site and ours).  You can access the sample calendar here.

If you missed the call, you can access the recording here!  Don't Forget to check out this weeks Hot Topics

Office Hours call, January 30, 2014

This is a  following up with last week’s call and diving into what I call the “cycle of convergence”.  This cycle looks at what it takes for someone who interacts with one of your articles to make it through the various steps to reach your ultimate destination.  That destination could be your website, a specific landing page, a social media site etc.  

In carrying on our theme of “strategy”, today we’re going to talk about how you should orchestrate this cycle and “think” about in order to determine IF your content is working for you.  If you missed the call, you can access the recording here!

The last 10 minutes we'll cover Hot Topics!

Office Hours call, January 23, 2014

Melanie starts the new year sharing some of  YourTango’s goal and changes for 2014.  She also discusses “Best Practices” and “Strategies” to maximize your potential. 

If you missed the call, you can access the recording here!  Don't forget to check out this week's Hot Topics.

Office Hours call, January 16, 2014

Topics covered include: Editorial team changes, homepage placement, syndication, related links that you find in your articles, and then brainstorming.  Make sure to check out the Hot Topics items.

If you missed the call, you can access the recording here!

Office hours call, January 9, 2014

Topics covered include: Look back at 2013, how the year has been, what we've learned, some BIG Wins for the year and then questions.  Quick talk about intensives for 2014. Make sure to check out the Hot Topics items

If you missed the call, you can access the recording here!

Office Hours call, December 12, 2013

Tina does an end of year wrap up call this week and fields questions from the experts .  Tina also shares some tips from Susan’s “Perfecting Your Profile”  call.  If you missed the call, you can access it here and be sure to check out this weeks Hot Topics.

A side note, Melanie wants your feedback regarding changing the Office Hours meeting time/day for 2014.  Would Wednesday or Thursday be a better day for the Office Hours, and the time of the meeting would change to begin at Noon Eastern?   Email: tinag@yourtango.com with your preferences   Also, If you were unable to attend the meeting and you have a question you would like answered, please send them to tinag@yourtango.com and she will get you an answer.

This will be the last Office Hours call for 2013 so From all of us at Your Tango "We wish You and Yours a Joyous Holiday Season and see you in the New Year"

Office Hours call, December 5, 2013

Rochelle talks about writing killer articles.  In the past few weeks we've had some big wins with articles being syndicated on the Huffington Post and elsewhere.   The calls explores what made those articles such a success on YourTango and our partners sites.  If you missed the call, you can access it here.

Don't forget to check out the latest Hot Topics.

Office Hours call, November 21, 2013

This week Rochelle talks about how Your Tango works.  She explains the different blog categories and SEO.  At the end of the call Hot Topics were discussed.

If you missed the call, you can access it here.

Office Hours call, November 14, 2013

This week’s discussion is Google Analytics and how both the site and individual members are doing.  The last 10 minutes of this call covers the latest Hot Topics!

If you missed the call, you can access it here.

Office Hours call, Novenber 07, 2013

Rochelle discusses “Stellar Content”  and what it means to you and your brand.  Be sure to check out this week's Hot Topics.  If you need a copy of the handout for this call please email Tina at tinag@yourtango.com.  Remember to please the specify the date of the call you are requesting information for.

If you missed the call, you can access it here.

Office Hours call, October 31, 2013

Don’t miss this one!  During this call Rochelle discusses content and brainstorms with volunteers about what are great topics to write for your business/brand.  All too often we see missed opportunities for great articles that we wish members would take up or write about to really strategically attract more business to their brands.  All of the great marketing gurus speak about the necessity of getting in the mindset of your clients... the question is how can you do this and then present your ideas in articles for those clients to find.  If you missed the call, you can access it here.

Office hours call, October 24, 2013

The topic for this week was Google Analytics and how both the site and individual members are doing.  The last 10 minutes we'll cover hot topics!  

If you missed the call, you can access it here.

Office Hours call, October 17, 2013

Want to write killer articles?   This call explores what made some recently syndicated articles a success.  We’ve also had some great articles that made a splash on YourTango.  Included in your e-mail reminder were links to these articles.  If you need a copy of the e-mail please contact Tinag@yourtango.com.    If your missed the call, you can access it here.

Don’t forget to checkout the latest Hot Topics.

Office Hours call, October 10, 2013

This week we talk about “The Best of The Best".  Melanie talks about what she most wishes she could tell you to keep things going, and more importantly, GROWING over the next few months.  She answers your questions, brainstorms, and discusses what the overall intentions are for the rest of the year.  If you missed the call you can access it here.

Office hours call, October 3, 2013

Maternity leave schedule, and who to connect with any questions.  Additional followup on our call last week about "viral content", reminder about book interviews.  A look at where YourTango is going in the next 3 to 6 months.  Re-branding, re-calibrating article pages, Expert involvement in curated content on specific topics etc.  We rounded out the call with the latest hot topics.

If your missed the call, you can access it here.

Office hours call, September 19, 2013

This weeks discussion was, “how people gain big attention to an article, promotion or topic they want to discuss.” In addition, we covered how content is chosen to promote and what makes something have the potential to go viral.  All of you have the ability to get on our radar with great ideas. We also talked about the latest list of Expert content syndicated to some great sites.  We rounded out the call with the latest hot topics.

If your missed the call, you can access it here.

Office hours call, September 12, 2013

This week’s discussion is Using Google Keyword Planner. Topics include how to do keyword research and insights into how to make your keyword research work in articles both on your main website and on YourTango. As you are listening to the call please refer to the .pdf file included in your email reminder.   We have included tips, tools and insights for everyone, no matter if you're new to blogging or have been writing online for years.  NOTE: Due to a brief power outage Melanie drops from the call at one hour and 10 minutes but rejoins after 3 minutes. The call ended with hot topics.

If you missed the call, you can access it here.

If you need an additional copy of the .pdf please contact Tinag@yourtango.com.  

http://www.freeconferencecalling.com/Recordings/Recording.aspx?fileid=IA...

Office hours call, September 5, 2013

This week’s discussion was Google Analytics and how both the site and individual members are doing.  Melanie asked for volunteers to discuss their analytics.  The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here.

http://www.freeconferencecalling.com/Recordings/Recording.aspx?fileid=IA...

Office hours call, August 29, 2013

In this call we discussed content and did some individual brainstorming about what are great topics to write for your business/brand and how to write strategically to attract more business.  All of the great marketing gurus speak about the necessity of getting in the mindset of your clients... the question is how can you do this and then present your ideas in articles for those clients to find. The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here

http://www.freeconferencecalling.com/Recordings/Recording.aspx?fileid=IA...

Office hours call, August 22, 2013

The topic for this week is SEO.  The first hour of the call will go over the the .pdf document included on your email to teach everyone HOW to write an article that's optimized on YourTango for SEO.  Additionally, over the past 6 weeks we have had 5 Experts writing SEO content based on our training and I'd love to give an update on how that's going.  We'll also discuss recruiting 5 additional Experts to take on this task, so if you're interested please let me know.  The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here. http://www.freeconferencecalling.com/recordings/Recording.aspx?fileid=IA...

Office hours call, August 15, 2013

This week’s discussion was “syndication” and a look at what's been syndicated so far this month.  A few of these may surprise you!  Also covered in this call was why these pieces were picked up and what we can learn from them to help you get your articles syndicated.  The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here. http://www.freeconferencecalling.com/Recordings/Recording.aspx?fileid=IA...

Office hours call, July 25, 2013

Several important topics this week, The State of the YourTango Union, a followup regarding the email about Huffington Post Love/Live, an intensive review for the two topics assigned in August: Living & Loving w/Mental Illness and Infidelity.  Also discussed were the new stats on your profile released this week.

We are also excited about the new bi-monthly call on "perfecting your profile" -- next call scheduled 7/31 at 2:30pm eastern.  The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here.

Office hours call, July 18, 2013

Lisa Clampitt from the Matchmaker Institute joined us.  During this call she discussed why she became a Matchmaker and How she continues to make her business thrive.   The call closed with a “Q&A” and Hot Topics.

If you missed the call, you can access it here.

Office hours call, July 11, 2013

First, as many of you know, I'm a huge fan of QuickSprout.com for marketing ideas and Neil Patel, their CEO/found published this blog on Monday:  30 Quick Content Marketing Tips Every Marketer Needs to Know.   We covered his tips/points and discuss the benefits of writing his way to help drive readers, traffic etc to your site.  If you can have this page up during our call, that would be fantastic.

We also discussed  about some wins from our Expert community last month; ending the call with Hot Topics.

If you missed the call, you can access it here.

Office hours call, June 27, 2013

To start off, Melanie opened with a traffic update and what our success means to you. 

This weeks main topics was "conversion process" for potential clients, reading your content on YT and then going to your website.  The big question always seems to come back to "why am I not converting more clients?"

The call ended with hot topics and a quick request for Expert opinions on the DOMA ruling.

If you missed the call, you can access it here.

Office hours call, June 20, 2013

This week's discussion includes Charles J. Orlando, a YourTango Expert who boasts an incredible following of 640K on Facebook.  Charles and I discuss how his success came about, the power his website has added to his ability to convert followers to paid clients and his secret sauce for staying creative online.  This weeks call ended with Hot Topics.

If you missed the call, you can access it here.

Office hours call, May 30, 2013

This week’s discussion was  summer writing and how to keep your writing/business marketing going even when you're super busy having summer fun.
Included in this call is information on how to get articles on our homepage.  The call ended with this week's Hot Topics.

If you missed the call, you can access the recording here!

Office hours call, May 23, 2013

This week's topic was "Copyright and Your Content."   This is essential information regarding how to protect your content and knowing what your rights are.  We concluded the call with this week's Hot Topics.

If you missed the call, you can access the recording here!

Office hours call, May 15, 2013

We discussed "Writing Great Articles," and what topics are hot right now.  We concluded the call with this weeks Hot Topics.

If you missed the call, you can access the recording here!

Office hours call, May 9, 2013

Today we're going to do Twitter basics.  Lots of members have asked me how to promote their content and Twitter is a fantastic place to get started.  That said, lots of people are confused about what it does, how it works and how much to tweet.  On this call we have to covered it all.   And for those of you either new to our calls or looking for a handy reminder, here are the links to Hot Topics and the archives.

If you missed the call, you can access the recording here!

Office hours call, May 2, 2013

Today we're going to do a little housekeeping.  We've made some changes to the site over the past month and many people still haven't updated their profiles to reflect the changes.  So we'll cover in depth the changes and what you need to do to make your profile more appealing to readers.  Also we'll discuss our search for a new Expert's editor, the latest intensives, our contest and Google Analytics for our monthly chat on that topic.  We wraped up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

Office hours call, April 25, 2013

We walked through the Profile process, answering questions and discussing the fields that needed to be re-addressed.  We wraped up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

Office hours call, April 11, 2013

New SEO plans for your profile pages, Mother's Day & Father's Day content-- timing for posting for best chances of being promoted on the homepage, Recommendations for how much/frequency for publishing on YTE.

If you missed the call, you can access the recording here!

Office hours call, April 4, 2013

Headline make-overs, how to know what content is about and what someone should click on, why they should click on it.  How to make sure your headline represent how well your article is written.

If you missed the call, you can access the recording here!

Office hours call, March 28, 2013

We were joined by our Executive Editor, Kristine Solomon to explain in great detail our editorial mission and how you fit into this process.  Please note that the call was split into two parts.

If you missed the call, you can access Part 1 of the recording here!

If you missed the call, you can access Part 2 of the recording here!

Office hours call, March 14, 2013

Brainstorm on writing for SEO, based on our list of keywords that we rank for on the 1st and 2nd page for Google.

If you missed the call, you can access the recording here!

Office hours call, March 7, 2013

The basics on editing: what we edit, how to write for editors, tagging, SEO, getting syndicated etc. The content that performed really well during the month of February 2013

If you missed the call, you can access the recording here!

Office hours call, February 21, 2013

We covered two important topics, well written profiles and content examples that are doing very well on the site.  Plus articles that have done well in the last 30 days.

If you missed the call, you can access the recording here!

Office hours call, February 14, 2013

We revisited SEO.  Included are SEO basics (and what every expert needs to know) as well as how SEO plays into the content you write on YourTango.  Please find your presentation in the office hours reminder.

If you missed the call, you can access the recording here!

Office hours call, February 7, 2013

Writing for love and relationship topics.  On the call we discussed understanding the YT audience, their needs, demographics and deeper discussion about how traditional and non-traditional brands fit in here.

If you missed the call, you can access the recording here!

Office hours call, January 31, 2013

We discussed Google Analytics and had a volunteer or two to chat about their stats.  We uncovered a few members who are doing things "right"; it's always good to have a role model or two!  We wraped up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

Office hours call, January 24, 2013

Syndication, promotion and creating a content calendar for 2013.  We wrap up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

Office hours call, January 10, 2013

Video project called "Expert Quickies" beginning in February.  HuffPo Live, if you want to learn more contact us please.  Editorial content calendar.  We wrap up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

Office hours call, January 3, 2013

Who we are at YourTango Experts, the great articles of December review, Successfully syndicated content (Looking for examples to follow?  Here are several!) We wrap up the call with this week's "hot topics".

If you missed the call, you can access the recording here!

For the list of Office Hours Calls for 2012 click here.

 

Article contributed by

YourTango Experts

Business Coach

We're here and happy to help! Please email our team:

Melanie Gorman: melanie@yourtango.com

Susan Boyd: susan@yourtango.com

Tina Grimsley: tinag@yourtango.com

Natalie Schubert:  natalies@yourtango.com

Judy Strain:  judy@yourtango.com

Katie Sleeper:  katie@yourtango.com

Cris Gladly:  cris@yourtango.com

Diana Frustaci:  diana@yourtango.com

Location: New York, NY
Credentials: Other
Specialties: Couples/Marital Issues, Dating/Being Single Support, Parenting
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