Evolution has thrown women under the bus once again, it seems. Maybe it should change its name to evil-ution.
Apparently women remember objects that are presented to them more accurately when they are introduced by a deep male voice, as opposed to a higher-pitched male voice. The study, conducted by David Smith and colleagues from the U.K.'s University of Aberdeen, and published online in Springer's journal, Memory & Cognition, shows for the first time that a low masculine voice is important both in terms of "mate choice and the accuracy of women's memory."
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Said Smith: "Our findings demonstrate that women's memory is enhanced with lower pitch male voices, compared with the less attractive raised pitch male voices. Our two experiments indicate for the first time that signals from the opposite-sex that are important for mate choice also affect the accuracy of women's memory."
Less attractive? David Smith must not have listened to Justin Timberlake's second solo album. At least not all the way through.
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