What do you think...
• Do personal finance books written by women for women perpetuate the myth that women are bad with money?
• Why is there a "money management for women" section but no "money management for men" section at Amazon and other booksellers?
• What's up with all the diet analogies in these books - could they be any more demeaning?
A recent Slate article entitled "The Shopaholic Myth" and follow up piece at GetRichSlowly called "Women and Money: Slaying Stereotypes and Facing Reality" raised these very important questions. As a 40-something woman who co-authored two personal finance books for women, those questions hit me smack in the gut. These well-written articles (by two journalists I very much admire) forced me to think long and hard about whether my focus on financial literacy for women... was actually hurting women.
My conclusion: With the exception of age-based asset allocation guidelines (where I feel women should invest their retirement funds slightly more aggressively than men to prepare for statistically longer life spans), I'd argue that the fundamentals of personal finance 101 are identical for women and men. The reluctance of some younger women (notably in their 20s and 30s) to read female-oriented finance books is in a sense a victory for the equality movement. So here are the reasons why I still support personal finance books by women for women (if you prefer video, you can watch me discussing this topic on ABC News Now by clicking here.)