Singing Lingerie Models Help Holiday Spirits Rise?


La Senza Models Singing.
La Senza's new ad campaign showcases decked-out lingerie models decking the halls.

I do love La Senza, even if their latest ad itself squicks me a little. Their lingerie is adorable, and I appreciate that it comes in a wider range of sizes than the normal Victoria's Secret fare. I also love their willingness to showcase plus-size models alongside the "normal" models, and it's clear the brand has a sense of humor. The "bra notes" idea itself is clever. It's just too bad that the ad they ended up making showcases the scantily clad songbirds in such a passive, boring fashion.

Confidential to La Senza's marketing team: Personalities are sexy, underwear people! Yes, even to men! I promise!