At first glance, the idea seems fantastically romantic: create a web video for your long-distance girlfriend without telling her, and cast it out into the internet to see if it finds its way to your beloved. It's like a message in the bottle for the twenty-first century, a heartfelt digital love letter sent on a wing and a prayer. This is what Walter C. May tried to send his girlfriend this week.
Or is it?
The Village Voice recently published an interview with May in which he explained that he made the video "I Hope This Gets to You" in an attempt to feel closer to his long distance girlfriend. He explains: "I got together with my roommates, who are all in a band called The Daylights." Aww, adorable. We love it when talented friends help us out with our romantic endeavors. 50 Ways To Be Romantic Right Now
May continues: "I wanted it to be simple, something really anyone could have done. We shot the video in my buddy's garage on a Canon 5D one Sunday afternoon, and I spent maybe $100 in total, buying black bedsheets and stuff. I didn't want to go overboard, to show that the thought really does count."
This is weird, since the final product looks and sounds like a professionally produced music video. (Seriously, we kind of expected credits to roll at the end.)
In the Voice interview, May explains that he asked a few friends to tweet about it, and adds: "My roommates also have been tweeting about it, and Katy Perry tweeted it today."
OK, so the band whose music is featured in this suspiciously slick "love letter" is promoting it, ostensibly because they're tight with Walter and want to help his girlfriend find the video. But Katy Perry? This is getting weird.
Oh, wait, not weird at all, because May is a music video producer. Scanning the clients list on his website, we discover that he's directed music videos for The Daylights and—quelle surprise—Katy Perry. Digging a bit further, we note that said website has an entire section devoted to his "Viral" endeavors. Well, at least he knows what he's doing. His bio refers to his "association with the young Hollywood crowd" in an apparently non-tongue-in-cheek manner, and then name-drops Paris Hilton.
Maybe we're cynical, but suddenly this seems less romantic and more... meh.