Many countries reverse the roles of gift-giving and receiving: that is, the women are responsible for the Valentine's Day festivities while they men wait in anticipation. In Japan, Valentine's Day is literally a commercialized holiday—the candy company Morinaga began the tradition of women giving chocolate to men on February 14. Office ladies, in particular, are obligated to gift their male coworkers with chocolates that are specially designed to communicate their feelings toward each man. Women give honmei-choko ("favorite chocolate") to the man they love, giri-choko ("obligatory chocolate") to a man they feel neutral about, and cho-giri-choko ("super-obligatory cheap chocolate") to someone who is unpopular or disliked. Ouch! On March 14, also known as "White Day," men who received good chocolate buy comparatively expensive gifts for their female beneficiaries. Valentine's Day For Married People
In South Korea, the 14th day of every month is dedicated to an aspect of love. For example, May is Rose Day, October is Wine Day, and December is Hug Day. On February 14, women give chocolate to men, and on March 14 (also called "White Day"), men give non-chocolate candy to women. People who didn't receive anything on either day get together on April 14, or Black Day, to eat black bean noodles (jajanmyeon) and lament their singleness. Genius!
How do you celebrate Valentine's Day?