The media is a all a bustle about a German safe sex advertisement depicting a woman getting banged by Adolf Hitler. The minute-long advertisement starts with two lustful things ripping each others clothes off and after a few passionate thrusts the man lifts his head and reveals a Hitler face. Safe Sex Ring Tone
The ominous German phrase: Aids Ist Ein Massenmorder (translation: AIDS is a mass murderer) is then splashed across the screen.
The advertisement garnered criticism from organizations representing AIDS victims because there is no mention of using a condom. This is true. Theoretically, a very young person may walk away thinking really hot sex kills (nobody wants that).
Others say depicting those with AIDS as sociopathic killers like Adolf Hitler, Joseph Stalin and Saddam Hussein (in the poster versions) isolates sufferers and may even inhibit people from getting tested. The Emotional Side Of Rough Sex
Vicky Sheard, policy officer for the UK-based HIV charity the Terrence Higgins Trust says:
One in four people in the UK with HIV doesn't know he or she has it, so anything that could increase stigmatisation and discourage them from coming forward to be tested isn't helpful.
Fair enough, but how would one create soft and fuzzy AIDS propaganda? What kind of advertisement would makes a person known for unprotected screwing want to skip to their nearest clinic to get tested? Does the Third Reich really enact more horror than a slow, painful death of one's immune system?
The Hamberg ad agency who created the piece, Das Comitee, says using disgust and shock was the point.
"We knew the face we gave to the illness could not be a pretty one," said Dirk Silz, the creative director. The advert was trying to "show the ugliness of the illness, not of aids victims," he added.
Check out the video here.