He made about $40,000 on the book in the first year, but over 1 million dollars selling the game which retails at $195. He also sells coaching programs and a mentoring program.)
You can write articles and create lots of traffic to your site. As you are positioning yourself as an expert, you can submit articles to countless places on the web and gain a buzz about your biz.
As an author, you are now in the business of marketing. However, you have to have a clear vision and a strong desire to genuinely help people. For example, my vision is to create more harmony among mothers and daughters-in-law world-wide, as well as inspire others to follow their dreams through writing and self-publishing a book.