Decoding Love: Forget Romance, Embrace Science

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couple bed reading newspaper
Andrew Trees's new book takes a research-driven look at love.

5. Tap into undervalued areas of the market. For example, 90% of women in online environments prefer to date men who are at least six feet tall, even if their shorter counterparts make significantly more money. Needless to say, women who are willing to take a chance on less statuesque men have a greater potential of hitting the jackpot.

6. Consider what makes you marketable, what doesn't, and ways you can improve your value. When it comes to how women look, market value is high for a hot body, regardless of how bad the face is. Unfortunately, the same doesn't apply to situations where the traits are switched. There are, however, unexpected ways women can improve their marketabilty. For example, if you're worried about your weight but don't want to diet, Dr. Trees suggests that you wear a spicy floral perfume fragrance. "In one study, women who wore a perfume with that profile were judged on average to be twelve pounds lighter. No other scent had the same effect."

7. That being said, don't obsess about your looks. Studies find that how you act is more important than what you look like. So act like you're interested.

8. Treat the people you date as though they already have the qualities you seek. As Dr. Trees's says: "Studies have shown that people try to live up to the good opinion their partners have of them."

9. Women: make the first move, but not really. When in public settings with plenty of eligible guys around, give lots of eye contact to the one you like and don't forget to smile. If you only do the eye contact, the man you are looking at will approach you 20% of the time. If you do both, the rate will go up to 60%.

10. Lay off the porn. As Dr. Trees says: "Studies show that men and women who view X-rated materials are less satisfied with their partners and less supportive of marriage."

11. Don't marry someone who's slept with significantly more or less people than you. Evenly matched couples tend to feel greater levels of commitment, love, and satisfaction in their relationship.

12. And, of course, remember that rule of twelve.

 

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