Burger King, the home of the Whopper hamburger, is extending its kingdom to include men's burger-scented cologne. Yes, you read that correctly: for $4 a vile, er, vial, your man can smell like cooked meat.
The fast food chain decided the scent of its flame-broiled hamburgers was so irresitble, it should be bottled. As we know, our sense of smell plays natural matchmaker for us, sniffing out those with pheromones compatible with our own. Companies like Axe body spray and others claiming more enticing powers, like Pherlure, have capitalized on selling scents that will produce suitors in droves.
Flame by BK claims to give the wearer the essence of the love America feels for the whopper. The website created to accompany this clever marketing tool says, "Behold the scent of seduction, with a hint of flame-broiled meat."
In reality, an employee at Ricky's, the NYC-based store where Flame is sold, told Love Buzz that the fragrance smells less like a hamburger and more like "cheap cologne."
"I'd say 10 to 15 bottles of it have sold since yesterday," the employee said. "I'm pretty surprised."
We can only hope Flame wearers don't meet the fate of Grenouille, the main character in the 1985 book and 2006 film, Perfume. After killing women in order to bottle their scents, Grenouille makes a perfume that is so irresistible Parisian citizens lose control and devour him.
In this case, Flame wearers should beware any potential partners who ask you to get kinky with mustard, pickles or Burger King's trademark Whopper sauce.