MTV is scheduled to come out with a show entitled Bromance this fall essentially ushering in an era in which hereto life-partnerships are now for sale. The show features one Brody Jenner as a dude in need of a new best bro. You may know Brody Jenner as the son of legendary decathlete of 1970's (and Kardashian straight man-fuddy duddy) Bruce Jenner. Or you may know him from his exploits on any number of southern California lifestyle, silver spoon exploitation shows like The Hills or The Princes of Malibu. Evidently (and we’re not making this up), the younger Jenner needs a new close, personal buddy since he refused to side with Spencer Pratt in a feud against The Hills' star Lauren Conrad.
Sure, it's not like the winner of the 6-episode arc is contractually required to be Brody's bro, but he will probably get some The Hills airtime as part of Jenner's posse. And I think this sounds like a terrible idea.
As a dude who enjoys tight, platonic relationships with lots of other dudes, this sounds a lot like brosploitation rather than anything that approaches bromance. Evidently, MTV wouldn’t know bromance if it slapped it in the face but stands to benefit by defining the term publically like they did with punked (Punk'd). Webster's defines bromances as, uh, okay MTV has me there but Urban Dictionary calls bromance "the complicated love and affection shared by two straight males." Does that sound like something that you can get by winning (if you can call it that) a 6-episode reality show? Sometimes being a bro means doing humiliating things but that generally involves a wager is involved or broskies (ugh).
The bromance phenomenon entered the public consciousness around the time that the metrosexual reared his pretty head. In a number of ways, the two concepts are manifests of a similar undercurrent: men are becoming a leeeeeeettle more feminine. One no-polish manicure is roughly equal to 2 shirt-off hugs depending on the value of a tube of shave butter versus the handshake-to-thumb snap. Though the 2 ideas metrosexuality and man love are pitted against each other in Fight Club.
Where did guys get this silly idea? We learned it from watching you, lady, we learned it from watching you. It turns out the girlfriend network (you may call it a sewing circle, quilting group, or book white wine club) is a pretty decent support system. But guys don’t have girlfriends (except for the guys dating but not married to women) they have bros. Curious about the protocol for that crucial 6-month anniversary? Are you seriously going to bother your dad with that? Lean on a bro. Need a wingman to seal the deal? Holler atcher boy.
While it's theoretically possible for a woman and a man to be platonic friends, it is high degree of difficulty move. There are pitfalls galore and most of them involve alcohol and over-disclosure. Not for the weak-of-heart.