The media conglomerate bought Answerology.com to help user content.
How about that? Hearst has decided to buy Answerology.com. You may know Answerology as a start-up site that offers homespun advice on sex, career, dating, married life, et al. And you may know Hearst as the publisher of Cosmo, CosmoGIRL!, Esquire, Marie Claire, O The Oprah Magazine, and Redbook (as well as several TV joint ventures with Disney: Lifetime and A&E). They were formerly the primary content provider of NBC Universal’s iVillage, so they probably would love to have another non-Hearst brand outlet for their content. And who couldn’t use a little advice from time-to-time? No word on how much Hearst paid for Answerology, but we’re guessing it was south of $1 Billion and north of $10,000. But that’s just a guess.
It looks like might finally be able to get a similar, unqualified answer to a question on MarieClaire.com as you would on Cosmopolitan.com. It’s really been a long-time coming that the websites for these large women’s magazines got on the same page with community-supported answers.
Answerology started as the web component to Matthew Milner’s rom-com novel, Guy Critical. It’s ranked somewhere in the 2.5 million area Amazon but it got four nice reviews. So, young entrepreneurial writers, try building a web-companion to your virgin novel attempt and then make more money off of the site. And maybe humorously rescue a few relationships along the way. Don’t be a dick and write a book about an aging boxer who's trying to make things right with her step-father because she's dating her Zen master boxing coach and just link the Amazon page to your Facebook. Get creative, gang.