Mattel's famously ill-proportioned doll looks like a feminist role model next to an online game with growing popularity among young British and French girls where players create avatars that compete to be “the coolest, richest and most famous bimbo in the whole world."

The game, Missbimbo.com works on a Sim City-like premise: enhance or die. In this case, players are given a naked avatar that must be fed sparingly, kept on a costly diet pill regimen and complete tasks like buying breast implants in order to earn virtual "mula" and increase popularity ranking -- measured in "bimbo attitudes." Bagging a "billionaire boyfriend" is the best and most desirable way for a Bimbo-tar to stay in the green.

That the majority of users are between the ages of 7 and 17 isn't winning "Miss Bimbo" many "parent attitudes," however. Neither is the fact that once virtual cash runs out, players must invest real money to keep her avatar alive.

The game's 23-year-old creator defended it to London's Daily Mail as “harmless fun."

"The breast operations are just one part of the game and we are not encouraging young girls to have them, just reflecting real life," the London resident said.

Perhaps he needs to get himself a new mirror.