Cultural Significance of the Big Game

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Cultural Significance of the Big Game
The Super Bowl isn't just about football - find out its cultural significance

While only a lucky handful get to attend the Super Bowl, the game is watched by an estimated 141 million Americans (almost half of the population). And about a billion people worldwide watched the game though only Americans and Canadians actually play it. Anecdotally, about half these viewers tune in for the commercials and extra entertainment. Watching the game gives you the requisite water cooler fodder for the next week.

A) Commercials. The most expensive 30-second blocks of airtime are sold for this game. Expect ads from old standbys Anheuser-Busch, Gatorade, Pepsi (with Justin Timberlake), and Ford and new classics like GoDaddy.com. Under Armour, Sunsilk, Bridgestone, and Sony Pictures will also hit us this year.

B) National Anthem. The Star Spangled Banner is an opportunity for us to compare great singers in a way that’s similar to American Idol. You always wonder if someone can top Whitney Houston’s 1991 rendition. This year the Jordin Sparks from American Idol will take the mic. Nice cross-promotion, Fox.

C) Wardrobe Malfunction. The most talked about half time in the history of half times was Janet’s clothing slip-up in 2004. This year, Tom Petty And The HeartBreakers will rock out as this year’s headliner.

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