Green M&Ms Go Solo
The all-green package tells everyone just how you're feeling.
Remember the lore behind green M&Ms? (They made you horny.) Well, the company has picked up and ran with the theory, introducing the all-green package and marketing it as the “new color of love.” In fact, they’ve developed a mini web site devoted to the greenies just in time for V-Day, which includes the history of the color’s sensual side and the ability to post your own reasoning why green is the new red. Marketing ploy, yes, but pretty cute, too.
Discussion
Posted January 30, 2008
smart marketing move. but how long till the greens get all uppity and start thinking they're better than the browns? Then just wait till a green one falls in love with a red one, and their parents give 'em slack.
I kind of liked it when m&ms were still all multi-culti. It was a different era.
